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Jul 22, 2024 · Email subject lines are crucial—they are the first impression. You might write the best email in the world, but if your subject line stinks, then nobody will read it. A fair bit of psychology goes into writing a captivating email subject line. Let’s go into the key do’s and don’t’s. Email Subject Line Do’s and Don’t’s
- What Makes A Good Email Subject Line?
- Email Subject Line Best Practices
- How to Write Good Email Subject Lines
- Examples of Catchy Email Subject Lines
- Catch More Clicks with Catchy Subject Lines
According to our 2024 State of Marketing Report, 41% of email marketers consider email marketing their most effective channel. The first step in making your emails more effective? Use a good email subject line. There’s a lot weighing on your email subject line. Not only is it the first thing subscribers see in their inboxes, but it also helps them ...
1. Learn from successful email subject line examples.
I often look to examples for inspiration whenever I’m brainstorming or stuck on what to use for an email subject line. Seeing clever use of wordplay or emojis on one of our favorite newsletters can help us think of new ways to approach our subject line. To help you do the same, we‘ve compiled a list of 100 email subject lines from real businesses. We hope you’ll be just as inspired. Download the Free Email Subject Lines Examples Guide
2. Get to the point.
As I mentioned above, email subject lines will get cut off if they're too long, particularly on mobile devices. Since 55% of emails are opened on mobile, we recommend using subject lines with fewer than 50 characters to ensure that the people scanning your emails read the entire message. If you‘re struggling to keep your subject lines short, think about which words matter less and where you can remove a frivolous detail. For example, if you’re sending an order confirmation, doesn't “Your orde...
3. Use a familiar sender name.
That name recognition we mentioned earlier doesn't just apply to the famous — it applies to the familiar. When setting your sender name, be as human as possible. Olivia@yourcompany.com is both inviting and unintimidating to people when they open their inboxes. If you‘ve already met your recipients from a previous conversation, use your own name as the sender’s address — even if the email is technically coming from the company as a whole. The best impression you can make on your customers is t...
Step 1: Identify the purpose of the email.
Why is the email being sent, and how does that inform the subject line? Identify the true purpose or intention of the email and use that as the foundation to build upon when brainstorming your subject line idea.
Step 2: Determine the call to action.
What will make the user click on the email? A discount? Something free? Important information? What is enticing enough to make them want to see or learn more about your offer? Having a call to action with an incentive yet to be seen is tempting.
Step 3: Make it relevant.
Why should your reader open this particular email? Consider making your email time-sensitive or unique with a date or time-limited promotion.
To give you some added inspiration, here's a quick list of the most intriguing subject lines I’ve seen in my inbox recently.
At the end of the day, if your emails aren‘t getting opened, they’re not getting seen. Your email subject line is the gateway to the rest of your email, so it needs to capture your subscribers’ attention. Experiment with different formats, styles, and lengths to figure out what they’re most drawn to. In my experience, shorter email subject lines te...
Nov 1, 2024 · Straightforward Email Subject Line Examples. Sometimes it's best to just cut through the fluff, but being straightforward doesn't have to be boring. Straightforward email subject lines leave room for emojies, puns, and other easy ways to engage your audience. 7. "👗 Free (Cool!)
- Braden Becker
- Not too long ago, a HubSpot alum received this email two weeks before he needed to renew his prescription -- talk about great timing. And when you'...
- It's hard to be funny in your marketing, but Groupon's one of those brands that seems to nail it again and again. After all, who can for get this c...
- First of all, we have a not-so-secret love for emojis in email subject lines. Personally, I'm partial to turquoise -- so when I see an email implyi...
- Similar to Warby Parker, this subject line makes use of urgency. If I don't take action on my King Arthur Flour shopping cart -- like actually buyi...
- Ever been told to not do something? Being asked to refrain from something can actually have the opposite effect -- you now want to do that thing ev...
- Okay, so maybe your business doesn't involve Botox. But still -- are you intrigued? I am, and despite my better judgment, I clicked.That's the powe...
- Imagine getting this subject line in your inbox from a website showing apartments for rent. It's both exciting and encouraging ("Here are a bunch o...
- When writing emails, you should also think about the recognizable names and reference that make people tick. For example, take this subject line fr...
- If you're subscribed to a newsletter from a publication like TechCrunch, chances are, you signed up because you're either interested in or want to...
- Okay, you caught me: I'm a beer lover. (One of the many reasons I like working at HubSpot.) But that's not what hooked me here. The subject line ar...
Aug 2, 2024 · Crafting the best email subject lines is an art in email marketing. Think of your subject line as the headline of your email story, enticing readers to delve deeper. A compelling subject line directly impacts open rates, engagement, and overall campaign success. In this guide, we’ll unveil the secrets to writing irresistible subject lines.
Apr 10, 2024 · Using powerful words that evoke strong emotions, such as “free,” “save,” “easy,” “win,” and “guaranteed” can help grab people's attention and get them to open your email. strong verbs and action words like “save” and “win” to grab the recipient's attention and increase your email campaign’s open rate.
Sense of urgency subject lines. Curiosity-inspiring subject lines. Pain point subject lines. Question subject lines. Holiday subject lines. To-the-point subject lines / offers. Re-engagement email subject lines. Crafting your own best email subject lines: Best practices.
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Oct 20, 2023 · Words like "discover," "explore," or "try" can inspire action and improve open rates. Research the action verbs related to your products, services or industry and include them strategically in your subject line. 2. Use Personalization. Emails with personalized subject lines are 50% more likely to be opened.
