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They uncovered one type of festival fan driving more growth than all the rest. They termed this festival audience as the “hardcore festie.” This festival audience attends an average of 5-6 music festivals per year, and is responsible for more than half of the total annual spend on festival tickets in North America.
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Nov 9, 2016 · Hardcore festies have been to their favorite festival an average of three times. When deciding whether to attend, they’re 1.5x more likely than casual fans to consider the festival producer or promoter. They’ll rally their friends. Nearly 70% of hardcore festies say their friends rely on them for information about upcoming music festivals.
Aug 3, 2016 · Hardcore festival-goers spend an average of $208 on their passes, which is 78% greater than casual fans. The all-time average high they've spent was over $400, which is a pretty pricey pass for a ...
- Hugh Mcintyre
Aug 9, 2016 · Like hardcore festies, they’re also 54% more likely to attend a music festival they really want to go alone, with this number slightly lower than the 69% likely rating for hardcore festies.
Meet the “hardcore festie.”. This fan attends five to six festivals a year and spends 78% more on a typical ticket than other festival-goers.
In that way the festival has become a bigger event, worth more to the consumer, and worth an elevated ticket price as well. Bigger isn’t Always Better. As is almost always the case, targeting a niche audience will be more profitable in the long-term. 56% of festies said they preferred more intimate events in line with their unique interests.
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One in five festival-goers spends 78% more on music festival tickets. But how can you identify these valuable fans — and get them to your event? Meet the hardcore festie. New data shows they’re more likely than the average festival fan to splurge on VIP, engage with sponsors, bring their friends, and come back year after year. Download this free guide for music festival marketing insights ...
