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      • Google has a platform where you can choose keywords to bid on. Google then displays your ad in the search results. Every time someone clicks that ad and lands on your website, Google charges you money. You can tell paid results apart from organic (non-paid) results because they’re marked as ads.
      ahrefs.com/blog/what-are-keywords/
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  2. Aug 19, 2022 · Keywords are words or phrases that users type into search engines to find relevant content for their queries. Because keywords come from search queries, incorporating these terms into your content strategy helps search engines rank your website pages and users find your content when looking for it.

  3. Keywords: Definition. Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to...

  4. Apr 29, 2024 · Google Ads keywords are words or phrases used to match your ads with the terms your potential customers are searching for. Choosing relevant keywords can help you reach the right users when they’re searching for businesses like yours. Let’s say you own a hair salon. And want to attract more clients.

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  5. Jun 19, 2024 · In search engine marketing, keywords are terms you try to appear for in search engines like Google. So you can attract valuable traffic to your website or physical location. This definition covers two categories: SEO keywords: Keywords you target through search engine optimization (SEO). This means you try to appear in the organic (unpaid) results.

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  6. In terms of SEO "keywords" are the words and phrases that searchers enter into search engines, also called "search queries" to find what they are looking for. A well-optimized website will have keywords and related topics in their content to make it possible for people to find their website via…

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  7. Mar 20, 2023 · The Keyword Planner is a free, useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. Its tools for generating keyword ideas and bid...

  8. Jul 21, 2020 · Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword.

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