Search results
People also ask
What is a rating scale?
What are some examples of numerical rating scales?
How do you use a rating scale in a survey?
What rating scale should I use?
What fields use rating scales in survey questions?
What types of research use rating scales?
The rating scale is a closed-ended survey question used to represent respondent feedback in a comparative form for specific particular features/products/services. It is one of the most established question types for online and offline surveys where survey respondents are expected to rate an attribute or feature.
- Bipolar Questionnaire
Multiple-choice questions, Likert scale questions, rating...
- Ordinal Scale
Likert Scale Complete Likert Scale Questions, Examples and...
- Graphic Rating Scale
For example, the rating scale can be divided into poor,...
- Ordinal Data
In statistics, a group of ordinal numbers indicates t his...
- Interval Data
Interval data is measured on an interval scale. A simple...
- Data Repository
What is a data repository? A data repository is a data...
- Interval Scale
The interval scale is preferred to nominal scale or ordinal...
- Sample Size
For example, you may want to know what people within the...
- Bipolar Questionnaire
- Linear Numeric Scale
- Likert
- Multiple Rating Matrix
- Frequency Scales
- Forced Ranking Scale
- Pick Some
- Paired Comparison Scale
- Comparative Scale/Comparative Intensity
- Semantic Differential Scale
- Adjective Checklist
In a linear numeric scale, participants provide some numeric response to a question or statement. This can include things like satisfaction, ease, brand favorability, feature importance, or likelihood to recommend. The Single Ease Question (SEQ) and likelihood to recommend item used in the NPS are examples of linear numeric scales. Linear numeric s...
The classic Likert scale has participants agree or disagree (or approve/disapprove) to multiple statements. When numbers are associated with each response option, the Likert item can be seen as a special case of the linear numeric scale. The classic Likert item uses a 5-point response scale, but you can use 7, 9, or other points, too. (Although som...
The matrix question is a compact way of presenting multiple linear numeric items and is the typical method for displaying Likert items, too. It’s probably not technically different from a linear numeric scale but I’ve separated it out because they’re so popular for online surveys. For example, when having participants rate their brand attitude, it’...
Understanding how often people perform (or think they perform) actions helps when product planning as in the example below. When listing the frequency of actions, consider both specific number of times (e.g. every day) as well as more general timeframes (sometimes, always, never—referred to as a verbal frequency scale). Also, be sure the frequencie...
Forced ranking scales are good for prioritizing product features. Having participants rate their interest on a linear numeric scale may result in the problem of every feature being important because there’s no disincentive for rating everything high. I recommend keeping the number of items to fewer than 10 when possible and randomize their presenta...
When you have a long list for participants to prioritize (e.g. more than 10 and especially more than 20) but don’t want them to have to rank all of the items, have participants select a fixed subset, such as 3 or 5. This is what we do for a top-tasks analysis. Again, it’s important to randomize the order to avoid items near the top being favored. S...
When you want to force a choice between two alternatives (sort of a mini-rank) such as a preference for a website, brand, or design, use a paired comparison scale. Paired comparisons can also be used on specific attributes of a website, product, or brand as shown below for different aspects of two rental car websites. They’re also used in advanced ...
You can have participants rate their preference and strength of preference all in one item using a comparative scale. The scale below asks participants to rate their preference and intensity for two rental car companies on four website attributes. It can also be used to gauge participants’ preferences toward a known external benchmark such as a fam...
When you want to assess where participants fall on a continuum of adjectives or attributes, use a semantic differential scale. You need to provide clear polar opposite terms (like hot to cold)—which can be easy in principle but hard in practice. For this reason, we don’t use these as often and prefer the next two options. The semantic differential ...
When assessing brand attitude, the adjective checklist is a staple. It’s also the technique used in the Microsoft Desirability Toolkit.Instead of aligning opposite adjectives, you can list them (usually a mix of positive and negative) for participants to select. Again, randomize the presentation order.
Apr 6, 2023 · A rating scale is a survey question that allows respondents to compare concepts, objects, or attributes. Rating scales are a type of close-ended question, so respondents choose from a predetermined set of choices rather than responding in their own words. You can use rating scales in online and offline surveys.
The most common examples of rating scales are the Likert scale, star rating, and slider. For example, when you visit an online shopping site, you see a rating scale question when it asks you to rate your shopping experience. It is a popular choice for conducting market research.
Jul 23, 2024 · What Is a Rating Scale? Why Should You Use a Rating Scale? Examples of Rating Scale Questions; Types of Rating Scale; Advantages and Disadvantages of a Rating Scale; How to Create the Perfect Rating Scale Question; Collect In-Depth Insights with Rating Scale Questions In Your Surveys
- Emma David
Mar 5, 2020 · Examples of numerical rating scales include Single Ease Questions and Likelihood to Recommend Questions. Read Also: 7 Types of Data Measurement Scales in Research. Samples of a Numerical Rating Scale. How likely are you to recommend our product or service? (1 = Very Unlikely; 5 = Very Likely)
Examples of rating scales include ordinal scale, where response options have a meaningful order, and graphic rating scales, which visually represent levels of satisfaction. Verbal rating scales use descriptive words to capture feelings about a service or product.
