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Jan 15, 2015 · Measuring exposure to media is a common practice around the world. The principle reason for doing so is to authenticate audiences so that media can better serve or sell their audiences. Estimates of audience size and composition are often called “ratings” data. The exposure they document is valued as a gateway to further media influence ...
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Nov 7, 2017 · Remarkably, despite media exposure's centrality to the study of effects, there has been little scholarly consensus on how to measure it. This entry begins by reviewing traditional approaches to measurement, describing the major classes of exposure measures and drawing on examples from health communication, political communication, and other media effects domains.
- Rebekah H. Nagler
- 2017
Apr 20, 2016 · However, today’s digital media landscape also offers new possibilities to map media exposure by means of passive measurement. In this Introduction article to the special issue, we give an overview of the different ways in which media exposure is measured and the various issues associated with their applications.
- Claes H. de Vreese, Peter Neijens
- 2016
Media exposure is a key component of priming theory because it determines which issues are brought to the forefront of public consciousness. When individuals are frequently exposed to specific topics through the media, these topics become more accessible in their minds, affecting how they evaluate related issues and political figures.
Sep 9, 2020 · Media exposure is a crucial prerequisite for media effects: People must first be exposed to media content if it is to influence them. Yet, despite media exposure's centrality in communication research, there is little scholarly consensus on how best to measure it.
- Rebekah H. Nagler
- 2017
Nov 1, 2017 · Media exposure is a crucial prerequisite for media effects: People must first be exposed to media content if it is to influence them. Yet, despite media exposure's centrality in communication ...
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Abstract. How to measure media exposure is one of the most central—and most challenging—questions in communication research, particularly the media effects paradigm. For there to be media effects, there must first be media exposure, defined as the extent to which individuals encounter specific media messages or content.
