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  1. Dec 18, 2023 · Qualitative data is non-numerical data, such as text, video, photographs, or audio recordings. This type of data can be collected using diary accounts or in-depth interviews and analyzed using grounded theory or thematic analysis. Qualitative research is multimethod in focus, involving an interpretive, naturalistic approach to its subject matter.

  2. Jan 18, 2024 · Quantitative data is measurable and uses numbers. Qualitative data is used to understand subjective experiences and perceptions by identifying themes and patterns. Quantitative data is used to determine significant associations based on statistical analysis. Both types of data can be valuable in answering research questions.

  3. Thematic Analysis. This involves taking a body of text (qualitative data) such as a transcript of an interview or an observational record to analyse an existing theory, explanation or hypothesis (from the top-down). This involves organising the qualitative data into specific themes that were pre-identified by the existing theory.

  4. Jan 8, 2024 · Limitations. Qualitative research is a type of research methodology that focuses on gathering and analyzing non-numerical data to gain a deeper understanding of human behavior, experiences, and perspectives. It aims to explore the “why” and “how” of a phenomenon rather than the “what,” “where,” and “when” typically addressed ...

  5. Data Analysis in Quantitative Research. Although quantitative and qualitative research generally differ along several important dimensions (e.g., the specificity of the research question, the type of data collected), it is the method of data analysis that distinguishes them more clearly than anything else. To illustrate this idea, imagine a ...

  6. Qualitative research is an important alternative to quantitative research in psychology. It generally involves asking broader research questions, collecting more detailed data (e.g., interviews), and using nonstatistical analyses. Many researchers conceptualize quantitative and qualitative research as complementary and advocate combining them.

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  8. Jan 1, 2011 · Analysing Qualitative Data in Psychology equips students and researchers in psychology and the social sciences to carry out qualitative data analysis, focusing on four major methods (grounded theory, interpretative phenomenological analysis, discourse analysis and narrative analysis). Assuming no prior knowledge of qualitative research ...

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