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Feb 1, 2024 · Text message marketing is completely legal in the UK. However, a few relevant local frameworks closely protect consumers’ privacy and consent rights. This article explores the legal landscape of texting in the UK post-Brexit and offers some tips on SMS strategies. Understanding UK texting regulations
SMS messaging was used for the first time on 3 December 1992, [12] at the Three Tuns Public House in Reading, Berkshire, [13] when Neil Papworth, a 22-year-old test engineer for Sema Group in the UK [14] (now Airwide Solutions), [15] used a personal computer to send the text message "Merry Christmas" via the Vodafone network to the phone of Richard Jarvis, [16] [17] who was at a party in ...
Sep 26, 2023 · Yes, SMS marketing is legal in the UK—you just need to follow data privacy regulations when sending text messages on behalf of your brand. As GDPR and the Data Protection Act of 2018 require, you’re only allowed to send texts to customers who have given explicit consent.
- Aubrey Harper
Jun 18, 2024 · Regardless of what technology you use, having a solid understanding of what SMS compliance looks like in the UK helps you establish better, safer relationships with your customers. 5 key SMS compliance requirements in the UK. At a high level, to send marketing messages compliantly to UK recipients, brands must: 1. Get consent
- Nathan Harvey
SMS campaigns should support HELP/STOP messages, and similar messages, in the end user's local language. Do not contact end users on do-not-call or do-not-disturb registries. _____ BT introduced within 2023 strict regulations in order to reduce fraudulent messaging and smishing attempts.
- United Kingdom
- Europe
Apr 18, 2024 · UK SMS regulations apply to all businesses who communicate with UK customers by text, whether those customers are individual consumers or other businesses. Marketing, promotional, transactional, and customer service messages are all covered by regulation.
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Business text messaging can help boost customer satisfaction, streamline communications and even improve cash flow. Texting is an immediate, professional and effective way of communicating with your customers, but there are specific rules that you need to comply with.
