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- The first MGM logos: 1924-1939. The first parodies of the MGM logo began to appear, promoting a Marx Brothers film, A Night at the Opera (1935), by swapping a roaring Leo for various roaring Marx brothers and changing the motto to incorporate their name, as ‘Marx gratia Marxes’.
- The MGM motto and the film reel: 1939-1966. For its main static logo, MGM’s motto was added to the upper half of the circle in 1939. It would later be parodied in the cartoon Tom and Jerry (1961), and in the film National Lampoon’s Animal House (1978), where it was the motto of the fraternity house.
- A stylised, flat lion: 1966-1982. In 1965, Leo became even more stylised and minimalist, after branding agency Lippincott & Margulies was recruited to update the logo.
- Rapid changes to the MGM logo: 1982-1986. By 1982, it was time to bring back the slogan, the film reel, and a more realistic lion. Out went the Helvetica typeface, too – a traditional serif font was chosen to spell out ‘MGM/UA’ (United Artists), almost compressed by the film reel above, followed by a sans-serif font for the words ‘Entertainment Co.’
- Overview
- Metro-Goldwyn-Mayer (first era)
- Metro-Goldwyn-Mayer (second era)
- References
"MGM" redirects here. For other uses, see MGM (disambiguation).
This page only shows primary logo variants.
1924–1960, 1964 1924–1984
Later productions starting from 1966 used a redrawn variant, notably a different font for the "Picture/Release" box. The last film to use this logo was Nothing Lasts Forever (1984).
1966-1982
Typography: Helvetica Launched: September 19, 1966[1]
1986–2021 2021–present
Typography: Custom ("Metro Goldwyn Mayer") Metro Mayer Serif ("Ars Gratia Artis" & "Trade Mark") Launched: March 8, 2021 On March 8, 2021, MGM updated their 97-year-old lion logo with CGI, in contrast to the real lions used previously. This is the first major update to the logo since 1957. Despite the new on-screen logo being introduced, it uses the monogram wordmark rather than a print logo like the other preceded logos.
1.↑ Metro Redesigns ‘Leo the Lion’ 16. The Bridgeport Post (20 September 1966). Retrieved on October 23, 2022.
- (November 9, 1924-April 22, 1928) Nicknames: "The Silent/Quiet Lion II", "Slats the Lion", "1st MGM Lion" Logo: A new lion appears, named Slats.
- (September 1, 1927-October 13, 1928) Nicknames: "2nd MGM Lion", "The Unknown Lion" Logo: It's nearly the same as before, but the ribboning is slightly re-done and a different lion (named Bill) appears here.
- (October 1, 1927-September 27, 1928) Nicknames: "Jackie the Lion", "1st Roaring Lion", "3rd MGM Lion" Logo: A new lion appears, named Jackie. He is in a slightly re-done film-like ribboning logo.
- (November 2, 1928-October 15, 1932) Nicknames: "Telly the Lion", "4th MGM Lion", "2nd Roaring Lion" Logo: A new lion appears named Telly. He is in a new re-drawn film-like ribboning of the MGM logo.
Aug 2, 2024 · Metro-Goldwyn-Mayer Studios Inc. (MGM), known for its roaring lion logo, stands as a towering figure in the entertainment industry with a history rich in classic films and innovation. Origin: MGM came to life in 1924, merging Metro Pictures, Goldwyn Pictures, and Louis B. Mayer Pictures under Marcus Loew’s ambition to forge a leading film ...
- April 17, 1924
- Beverly Hills, California, US
- Marcus Loew, Louis B. Mayer
- mgm.com
Feb 2, 2012 · My journey into stories behind famous movie related things we take for granted continues, this week’s choice is the MGM Logo. Turns out the lion has been roaring for a long time. So how did MGM became the company that it is today?
5 days ago · These are the logo variations seen throughout the years by Metro-Goldwyn-Mayer Studios, with more to be added overtime. Davy Jones' Locker and Hell's Fire (both 1933): These two Willie Whopper shorts, produced in Cinecolor, feature a still MGM logo with Jackie on a blue BG.
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The current logo has a redesinged and more golden ribboning, with the familiar Latin phrase translated in English (Art for Art's Sake) in the first few seconds and Leo the Lion redone in photorealistic CGI.
