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- SmartyAds. SmartyAds is a global developer of omnichannel advertising solutions that built an entire infrastructure of programmatic platforms — DSP, SSP, Ad exchange, and White label (DSP, SSP+Ad Exchange) for enterprises.
- MediaMath. MediaMath is a known OTT advertising platform that offers a variety of options for advertisers to promote their products or services on both OTT and CTV mediums.
- IBM Watson Media. IBM Watson Media, previously known as IBM Cloud Video, was founded in 2017 in New York as a solution for live-streaming advertising with very strong OTT capabilities.
- Contus VPlayed. Contus VPlayed is an ad platform that fosters strong monetization on digital television. It was founded in 2008 in California, U.S. Ever since, this self-hosted OTT solution for live streaming provides media owners, broadcasters, distributors, and content owners with exceptional streaming and monetization.
- The Ott and Connected TV (CTV) Advertising Landscape
- Ott Video-Streaming Services
- Adtech Companies
Click on the thumbnail below to see our infographic about the OTT and CTV advertising landscape, which includes the main connected TVs, devices, OTT video-streaming services, AdTech companies, and video players and video-hosting platforms.
Below are the main OTT video-streaming services. We haven’t included social media platforms that support video streaming, such as Facebook, Twitch, TikTok and Snapchat.
Below are the main AdTech companies operating in the CTV and OTT advertising industry. We listed ones responsible for media buying, measurement, and ad fraud.
4 days ago · 1. Verve. Verve is a global ad technology platform that specializes in data-driven advertising solutions for mobile, desktop, and CTV. The company helps brands and advertisers reach targeted audiences through programmatic advertising, with a strong emphasis on location-based marketing.
Feb 7, 2024 · Google DV360 supports planning, setting up, and measuring CTV campaigns. Using the platform, you can access: The top 50 most-watched ad-supported CTV apps in the US. An impressive 80% of all CTV households across the US. 92% of ad-supported CTV households in the US. Key features of CTV advertising in Google DV360.
3 days ago · In 2024, the Connected TV (CTV) landscape is more dynamic than ever, offering marketers a plethora of platforms to choose from. This article highlights the top CTV platforms and providers, detailing their unique features and advertising capabilities. Whether you’re looking to maximize reach or optimize ad spend, this guide will help you ...
Sep 5, 2024 · Connected TV (CTV) is the fastest-growing major ad channel in the US of all the formats we track. It’s projected to grow 18.8% to reach a total of $28.75 billion in 2024, according to EMARKETER’s March 2024 forecast. CTV’s surge can be attributed to ad performance, audience segmentation, data-driven insights, viewability on screens, and ...
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Aug 12, 2024 · Unified Platform: DV360 offers a single platform for managing CTV, linear TV, and digital video campaigns, simplifying the ad buying process and ensuring a consistent brand message. Integration with Google’s Solutions: It integrates seamlessly with Google’s data and measurement tools, providing advertisers with robust insights and analytics to optimize their campaigns.
