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Design your ad using various formats, placements and objectives to meet your marketing goals. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. You’ll find information on dimensions, file sizes, character limits and more.
- Quick Facebook Ad Image Sizes
- Facebook Feed Ad Sizes
- Facebook Carousel Ad Sizes
- Facebook right-column Ad Sizes
- Facebook Search Results Ad Sizes
- Facebook Video Feed Ad Sizes
- Facebook In-Stream Video Ad Sizes
- Facebook Reels Video Ad Sizes
- Facebook Stories Ad Sizes
- Facebook Messenger Stories Ad Sizes
We cover each ad format in more detail below, but here is a quick overview of all popular Facebook ad image sizes at a glance.
The Facebook feed is probably what you think of most when it comes to Facebook ad sizes. It’s the endlessly scrollable place to find all your friends’ status updates, photo posts, videos, and more — plus content from brands and Facebook Pages you follow. Facebook feed ads come in many styles, from carousel ads to single image or video ads, as it’s ...
Facebook carousel ads allow you to showcase between two and 10 images, videos, or a mix of both and link each one to a separate URL. These are one of the most popular Facebook ad formats thanks to their versatility and having so many placement options across Facebook on desktop and mobile. One of the most effective carousel formats is collection ca...
Right column ads are a desktop-only Facebook ad format best for driving traffic or raising brand awareness. These can be image or video ads, paired with a headline and link. You can use an existing carousel ad for this placement too, although only the first media item in your carousel will show as a right column ad. Source: Reddit on Facebook
Search results ads appear on, predictably, the search results page. These can perform very well if your targeting aligns with a user’s intent. For example, my search for “Vancouver events” implies I’m looking for something to do, so any ad that a) is for an upcoming event near me, and b) is about something I’m interested in has a high chance of me ...
Clicking a video anywhere on Facebook opens it up to full size, known as Facebook Watch (or the video feed). Or, access it directly by clicking the Video tab on desktop or on mobile. After a video finishes, you can scroll to watch other related videos in a TikTok-style experience designed to keep you in the app for as long as possible. Video feed a...
In-stream video ads “pop in” during organic video content and play at the start, during, or after another video, including in live streams. Your ad can be up to 15 seconds and you can choose to have it skippable, where the user can tap to close it after the first five seconds, or have the full video ad play before the organic video resumes. Source:...
Promote an existing Reel or create an ad-specific one to be inserted between organic Reels as users scroll the Reels section on desktop or mobile. The only difference between a regular Reel and an ad is that on Reels ads, you can include a call to action button with a link. Image ads can also be used in this placement as a single frame interspersed...
Facebook Stories ads appear between organic Stories as users scroll through their friends’ Stories. You can place either an image or video Stories ad and link it to a website. Video Story ads play the first 10 seconds, with an option for the user to tap to keep watching if it’s longer than that. Image Story ads show for five seconds, unless someone...
Messenger Story ads are just like regular Facebook Story ads, except they appear between organic Stories from your friends in the separate Facebook Messenger mobile app. Facebook Messenger Story image ads play for up to five seconds, if a user doesn’t swipe away first. Facebook Messenger Story video ads play for up to 10 seconds, with a link for th...
See where your ads can appear and find recommended formats, tips and resources below. In-stream Create advertising that plays in the videos people watch. Feed Reach people where they share ideas and inspiration. Stories Create and engage just like your customers do. Run in-stream video ads.
Learn more about the product image specification for catalogs and the supported aspect ratios. For in-stream video: Horizontal 16:9 is recommended to fit the videos the ads are in. Meta Audience Network placements: Vertical 9:16 is recommended.
Generally speaking, Facebook suggests that you use either the MOV or MP4 video format. This recommendation is broad, though—what you should pay more attention to is what your campaign revolves around. Different campaigns should use different specs, sizes, and aspect ratios for Facebook videos.
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Sep 14, 2023 · Tips: For in-stream ads, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.”. Facebook provides an exhaustive list of aspect ratios and features available for each ad type. Facebook Messenger video ads. Recommended resolution: 1280 by 628 pixels.
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The best video size for facebook ads (in-feed) 2023 have a minimum of 1080 x1080 px resolution. The maximum video file size is 4 GB with a maximum length of 240 minutes (120 minutes for collection ads). Recommended horizontal video aspect ratio is 16:9.
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