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- If you google “what is a brand?”, Google is going to tell you that it’s a mark, graphic or name that identifies a product, business or individual. Many think it’s a company logo and perhaps fonts and colours. This is partly true, although today we know it to mean so much more.
obvious.agency/blog/what-is-a-brand/What Is a Brand and Why Is It Important? | Obvious Brand ...
- Vision: Perhaps the most critical component of your brand is your company vision: What is the purpose of your business – above and beyond generating profit?
- Emotion: One of the most difficult, yet critical, components of your brand is emotion. How both current and potential customers, or even the general public, feel about your company and your identity.
- Consistency: Remaining consistent across your branding is essential to build a strong brand image. Ask yourself this simple question: Is this [product/image/tweet/slogan/etc] relatable to my brand, its vision and the image we are building?
- Perception: In spite of all your best efforts as a company to mold your brand identity to a particular shape, it is critical to understand that ultimately it is consumers who decide how your brand is seen.
- What Is Brand Architecture?
- Why Is Brand Architecture Important?
- 3 Different Types of Brand Architecture
- Which Brand Architecture Type Should You Select?
- Conclusion
Brand architecture defines the role of each brand and acts as a guideline for the interrelationship between the brands in your organization. When thinking about adding a new brand or product, it is crucial to understand where it will sit within your organization. In other words, you will have to define what type of brand architecture you will choos...
A well-implemented brand architecture brings many benefits: 1. Increased clarity in the marketplace: Building a brand architecture helps people understand your organization and brands the way you want them to. It will achieve clarity of product offerings for all stakeholders, including consumers and employees. 2. Increased revenue through cross-sel...
Brand architecture models refer to a strategy that organizes brands and their offerings under a single, overarching brand. These highest-level brands are also commonly called corporate, umbrella, family, parent, or master brands. It is essentially a parent company managing multiple brands that provide diverse product offerings to a vast range of co...
The discussed advantages and disadvantages of each brand architecture model can guide you in deciding which framework to adopt for your organization. However, regardless of each model’s pros and cons, it is essential to first analyze and understand your own organization and the existing setup. You should ask yourself: 1. What is our product/service...
A well-implemented brand architecture can bring many advantages to an organization. It can drive revenue, increase brand equity, capture customers, and create a concise corporate culture with a compelling brand story. Depending on your organization’s needs, you can choose between 3 brand architecture models, each with distinct benefits and disadvan...
Aug 10, 2023 · A brand is the combination of properties within and outside an offering that gives it an identity and makes it distinct from others. According to Kotler, a brand is a –. Name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product.
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Mar 24, 2021 · Branding helps you show potential customers that you’re an established, credible business. You can use this to tell people very early on what they can expect from your business. This is an...
So, what is a brand? Let’s start by looking at the evolution of the word. The original, unambiguous purpose of branding was to identify a product or service as belonging to a certain entity. For thousands of years [3], people engraved or burnt signs into goods to identify them as their own.
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Oct 31, 2024 · brand (marketing), a set of words, images, and associations that represent and distinguish a product or service in the marketplace. Strong brands elicit an emotional response from consumers and add value to the products and services they represent.
