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Engage emotions
- Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
franticallyspeaking.com/35-metaphors-for-powerful-communication/35 Metaphors for Powerful Communication - Frantically Speaking
It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor, describing key findings and controversies while underscoring recent experimental and theoretical advances.
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Metaphor is pervasive in everyday communication. It is known...
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Metaphor is pervasive in everyday communication. It is known...
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We begin with a brief introduction to metaphor, including claims about the role of cognition in metaphor use and understanding. We then discuss new research on the persuasive power of metaphor and go on to outline some of the cognitive, affective, and social forces that moderate the influence of metaphor on decision making.
Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.
May 9, 2019 · It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor,...
Sep 1, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
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Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
