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  2. North America has been the world’s leading TV advertising region for decades. In 2024, TV advertising spending in North America was projected to amount to nearly 69 billion U.S. dollars, up...

    • APAC

      NFL regular season TV ad spend in the U.S. 2010-2016...

    • Global Advertising Market

      Predicted as second-fastest growing global ad region in...

  3. Jul 23, 2024 · The retail industry was the third-largest spender on TV advertising in the US in 2020, with $6.3 billion in ad spend. The electronics industry was the ninth-largest spender on TV advertising in the US in 2020, with $1.99 billion in ad spend.

  4. May 6, 2024 · Predicted as second-fastest growing global ad region in 2024, the U.S. and Canada respectively rank first and sixth among the largest markets by estimated ad spending that year.

  5. Highlights. Ad spending in the TV & Video Advertising market worldwide is forecasted to reach US$337.50bn in 2024. The largest market within this market is Digital Video Advertising, with...

  6. Dec 8, 2023 · The Top TV Advertising Spenders in 2023. In 2023, advertising spend is projected to reach $61.3 billion on U.S. broadcast and cable TV. Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads.

    • Dorothy Neufeld
  7. The global television advertising market size reached US$ 235.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 322.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032.

  8. Global TV Advertising Market Size (2024 to 2029) The size of the global TV advertising market is estimated to be worth USD 344.7 billion in 2024 and 421.6 billion by 2029, growing at a CAGR of 4.11% during the forecast period.

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