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Mar 13, 2023 · By telling a story that resonates with viewers, a brand video can help to build trust and establish a relationship with potential customers. It can also help to differentiate a company from its competitors and reinforce its positioning in the marketplace.
Aug 31, 2024 · In a nutshell, brand videos help introduce your brands. They are best when designed to build awareness around your business to attract potential customers.
- Brands use videos to increase brand awareness. Video can help your business reach new audiences and attract new viewers to your social media pages and website, which is likely why "increase brand awareness" is the number one reason brands use video.
- Brands use video for new sales. Consider how you might create entertaining or informative videos with the sole purpose of increasing brand exposure. Ultimately, brand awareness can foster trust and increase brand equity, so it plays a critical role in your company's bottom line.
- Brands use video to grow a social media community. Did you know that four of the top six channels on which global consumers watch video are social channels?
- Brands use videos to educate customers. Video can be an incredibly effective tool for education. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers.
Jan 4, 2024 · A brand video is a short video produced by a company that focuses on conveying its mission, vision, and products or services. These videos are typically concise, yet impactful, encapsulating the very essence of a brand while leaving an enduring impression on viewers.
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Jul 6, 2023 · The main purpose of brand videos is to connect with your audience on an emotional level and make your brand feel familiar and trustworthy. A good brand video is a mix of smart strategy and engaging storytelling that educates and resonates with your audience.
Jul 28, 2024 · Why Is It Important? Types of Brand Videos. 1. Commercials. 2. Product Demos. 3. Explainer Videos. 4. Corporate Videos. 5. Customer Testimonials. 6. Behind-the-Scenes Videos. 7. Event Videos. 8. Social Media Videos. 9. Tutorials and How-Tos. 10. Branded Content. Benefits of Brand Video Production.
Mar 5, 2024 · Ortal Hadad. Table of contents: What is a branded video? Why use branded videos? Types of branded videos and examples. How to create a brand video professionally with Riverside. Best practices for branded videos. FAQs on branded videos.
