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ADVERTISING/MARKETING LAWS. Advertising in Canada is primarily regulated at the federal and provincial levels. This includes laws of “general application” that can apply to any advertising claim that is false or misleading (e.g., the general misleading advertising provisions of the federal Competition Act and provincial and territorial ...
- CASL Text Messages Case
On May 1, 2018, the CRTC announced that two ticket resale...
- Director/Officer Liability CASL
A discussion of director and officer liability for...
- CASL Text Messages Case
- Principal Rules
- Key Regulators
- Main Powers of Regulators
- Conclusion
The principal, but by no means only, federal statute regulatingadvertising and marketing in Canada is the CompetitionAct, which is a law of general application and applies to bothbusiness and consumer advertising and marketing. It includes bothcivil and criminal provisions prohibiting representations to thepublic promoting the supply or use of a go...
There are several federal and provincial/territorialgovernmental authorities with primary responsible for regulatingadvertising and marketing as well as self-regulatory bodies. The Commissioner of Competition("Commissioner") is the individualvested with primary authority for enforcing the CompetitionAct. The Commissioner heads the Competition Burea...
The powers (including the remedies and penalties that may beimposed) vary by regulator. The investigative process open to the Commissioner is broad andneed not involve the exercise of formal powers. Parties will oftenvolunteer information. The Commissioner may also use informalmeasures to investigate such as collecting information bycontacting cust...
While Canadian advertising and marketing law can be reduced tosimple rules of thumb, such generalities are only a starting point.Effective legal compliance turns on creatively navigating thecomplex mix of rules enforced by various regulators with distinctbut, at times, overlapping powers. Future issues of this bulletinwill discuss this mix in more ...
2024-09-11. Fair competition is good for both consumers and businesses. Learn about ensuring truth in advertising, investigation of cartels, preventing abuse of market power, reviewing mergers, ensuring corporate compliance, and regulating promotional contests.
Written by two of Canada’s leading advertising and marketing lawyers, Advertising and Marketing Law in Canada is written in plain English and contains real-world examples, making it an easy read for marketers not well-versed in legal terms. In light of the recent concerns with privacy and brand safety, the Sixth Edition, published in 2019 ...
Canada ADVERTISING & MARKETING Contributor McCarthy Tétrault McCarthy Tétrault Martha Harrison Partner, International Trade and Investment Law Group, Retail and Consumer Markets Group | mharrison@mccarthy.ca Nikiforos Iatrou Partner, Competition, Antitrust and Foreign Investment Group | niatrou@mccarthy.ca Carmen Francis
This country-specific Q&A provides an overview of Advertising & Marketing laws and regulations applicable in Canada. Please provide a brief overview of the legal and regulatory framework governing advertising and marketing in your market. In particular, please explain if there is a self-regulatory system, a statutory system and/or ability for ...
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May 2, 2019 · The Competition Act (the Act) is the primary federal statute in Canada that prohibits false or misleading advertising or deceptive marketing practices. The Act prohibits making representations to ...
