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Jul 2, 2020 · Dan paid the bail, put the Twins on a plane back to New York City for an appearance on the Today Show the next day. Never miss an opportunity for publicity! Four years later, Dan started Edelman. He walked into the office of the president of the Toni Home Permanent Company and resigned, saying that he wanted Toni as his first client.
We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture, and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company.
Oct 1, 2024 · Dan was proud of the case study on the Toni media tour written by Harvard Business School Professor and marketing guru Theodore Levitt. Dan was an inveterate dreamer, believing that Edelman could become a global force in public relations. He established the first overseas office in the UK in 1965, followed by operations in Germany and France.
- Dan placed value to client above all else. At general manager’s meetings when some of us were proudly puffing up new strategies, processes or offerings, he would typically ask some version of: “So what does this do for our clients?”
- Dan was exacting. I remember a lengthy proposal we wrote for a prominent university marking a milestone anniversary and passed by Dan for his review. While he was pleased with the submission, he took issue with our use of the word “figurehead” to describe the university president.
- Dan trusted his instincts. Dan circled back after we won the account and said “The team did great. Now don’t forget, you only come out of the gate once and after that no one outside of the university community will care.”
- Dan was always pushing. When I first became a general manager, I received hand-written comments on my monthly activity report from Dan suggesting ways to expand client relationships and balance our client portfolio.
Jan 15, 2013 · There are some great stories in the new book about the history of Edelman, “Edelman and the Rise of Public Relations”. My favorite is probably the one when Dan Edelman, the firm's founder, who died Tuesday at age 92, made his 27-year-old son head of the New York office. After struggling to find a replacement manager for the fledgling office ...
Jan 16, 2013 · While Mr. Edelman ceded day-to-day leadership of the company to his son in 1997, he maintained an active role as chairman and kept up on client pitches and personnel moves affecting the family ...
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Mar 25, 2015 · A central part of the event was devoted to founder Dan Edelman's pioneering of communications marketing, the invention of the media tour (1952) to the firm's founding of environmental PR (1991), its culture-changing program for Dove (2004), and the creation of the world famous Edelman Trust Barometer, among other new methodologies, technologies ...
