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1. corporate.lululemon.com › investors › our-uniqueOur Unique Proposition - lululemon

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   Our Unique Proposition. lululemon is a leading brand for people around the world who want to live a healthy and active lifestyle. Our strengths are driving our global growth and guest loyalty: From the moment we opened our first store in 1998, we have differentiated our brand with fashionable, functional product and distinctive experiences that ...

2. www.marketingscoop.com › consumer › why-is-lululemonWhy Lululemon Became the Mega-Popular Athleisure Giant

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   Apr 21, 2024 · Lululemon‘s market cap has surged from around $2 billion at its 2007 IPO to over $45 billion today. Digital sales have exploded from less than 20% of revenue in 2019 to 44% in 2020, thanks in part to pandemic-driven online shopping. Gross margins have averaged over 50% in recent years, among the highest in the apparel industry.

3. www.businessofbusiness.com › articles › whyWhy Lululemon is so successful | The Business of Business

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   • Wiley Marketing and Smart Financing
   • It's Not All Sun Salutations
   • "Athleisure" Be Damned
   • Now Hiring For CEO and 1,240 Positions

   Before founding Lululemon, Chip Wilson spent 20 years working in the surf, ski, and skatewear industries. Then he fell in love with yoga and saw an opportunity to bring more technical, performance-oriented clothing to market. He was on the cusp of the yoga and fitness trend that has gripped the world over the past 20 years. Wilson relied on word of...

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   Lululemon is a success story. But the company has also faced struggles and stumbles — most notably the sheer-pants debacle of 2013. In March of that year, Lululemon had to recall a $98 pair of leggings because when customers bent over, the fabric became sheer. That amounted to 17% of the company’s inventory. That hurt. Then, Chip Wilson went on Blo...

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   Officially, Lululemon hates the idea of athleisure — its garments are engineered to perform, but the company is undeniably at the center of the trend, which has made it acceptable and trendyto wear workout clothes pre- and post-exercise (or no exercise at all). Lululemon prints inspirational sayings on their retail bags. Such statements are also on...

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   Since Chip Wilson’s departure, Lululemon has had a revolving door in the CEO’s suite. Christine Day moved from Starbucks to Lululemon when Chip Wilson stepped down. She served as the company’s leader from 2008-2013. Then Laurent Potdevin stepped in. In February 2018, he abruptly stepped down in the wake of employee claims of a toxic work environmen...

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4. www.youtube.com › watchWhat makes Lululemon so unique? - YouTube

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   Discover the story behind Lululemon's incredible rise from a small yoga studio in Vancouver to a global leader in athleisure and wellness! In this video, we ...

5. www.investopedia.com › articles › investingUnderstanding Lululemon's Business Model (LULU) - Investopedia

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   Dec 20, 2023 · Key Takeaways. Lululemon is a yoga and exercise apparel company, whose business strategy is based on marketing a lifestyle rather than a product. For fiscal year 2022, the company reported net ...

6. www.wellandgood.com › sweat-equity-jason-kellyWhy is Lululemon so popular? - Well+Good

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   Jul 22, 2016 · The Lululemon name was the product of a 100‐person survey, selected from 20 names. Wilson identified that the company needed to be more than a store, highlighting the community aspect of the ...

7. People also ask

   What makes Lululemon unique?

   • lululemon is a leading brand for people around the world who want to live a healthy and active lifestyle. Our strengths are driving our global growth and guest loyalty: From the moment we opened our first store in 1998, we have differentiated our brand with fashionable, functional product and distinctive experiences that our guests value.

   Our Unique Proposition - lululemon

   corporate.lululemon.com/investors/our-unique-proposition

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   Is Lululemon a good brand?

   • Over the past two decades, Lululemon has grown from a small Vancouver yoga wear brand to a global apparel powerhouse with over $4 billion in annual revenue. With legions of devoted fans, products so popular they often sell out, and a reputation for unbeatable quality, Lululemon is one of the great retail success stories of the 21st century.

   Why Lululemon Became the Mega-Popular Athleisure Giant

   www.marketingscoop.com/consumer/why-is-lululemon-so-popular/

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   What happened to Lululemon?

   • Lululemon is a success story. But the company has also faced struggles and stumbles — most notably the sheer-pants debacle of 2013. In March of that year, Lululemon had to recall a $98 pair of leggings because when customers bent over, the fabric became sheer. That amounted to 17% of the company’s inventory. That hurt.

   Why Lululemon is so successful | The Business of Business

   www.businessofbusiness.com/articles/why-lululemon-is-so-successful/

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   What is Lululemon's business strategy?

   • The company’s business strategy is based around promoting its “Lululemon Athletica” and “Ivivva Athletica”-branded products as stepping stones to an active and enjoyable lifestyle. This has been a successful strategy for Lululemon, as the company can price its products at a premium.

   Understanding Lululemon's Business Model (LULU) - Investopedia

   www.investopedia.com/articles/investing/052715/understanding-lululemons-business-model.asp

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   Is Lululemon a good investment?

   • Lululemon has been successful with its business model. Still, investors should be aware that the company faces a variety of risks, such as fickle consumer tastes and a business model that is heavily dependent on suppliers.

   Understanding Lululemon's Business Model (LULU) - Investopedia

   www.investopedia.com/articles/investing/052715/understanding-lululemons-business-model.asp

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   How did Lululemon get its name?

   • Lululemon was born in 1998 when Wilson, who’d been in the business of surfing, skating, and snowboarding apparel and equipment, opened a store in Vancouver, British Columbia. The Lululemon name was the product of a 100‐person survey, selected from 20 names.

   Why is Lululemon so popular? - Well+Good

   www.wellandgood.com/sweat-equity-jason-kelly-lululemon/

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8. www.forbes.com › sites › mnewlandsHow Lululemon Made Their Brand Iconic: An Interview ... - Forbes

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   Feb 21, 2016 · For 13 years, he has lead community and brand efforts to take this small Vancouver company and turn it into the cult brand that it is now. His leadership and innovative style has been lululemon ...