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Mar 26, 2021 · The animated effects makes the ad engaging and dynamic. 9. Design for your ad objective — This Facebook ad design tip has two meanings. First is the literal meaning: design your Facebook ad to further your particular goal, whether it’s more general like brand awareness or more specific like selling an individual product.
- SofaLush. Video Ad. Why This Ad Works. It's visual: The video in the ad clearly demonstrates how the product works. Also, the video opens with a pressure cooker that seemingly “disappears” during the course of the video.
- Lume Deodorant. Photo Ad. Why This Ad Works. It's visual: The vibrant, purple hues of the text, packaging, and background guide the user to the most important information on the ad like how Lume deodorant “Stops Odor BEFORE it starts.”
- Kay Jewelers. Video Ad. This Facebook video ad from Kay Jewelers tells a quick but moving story — something Kay Jewelers is well-known for — using just a few seconds of your time.
- Monday.com. Photo Ad. Monday.com is a task-management tool that caters to multiple operating systems, both desktop, and mobile. But in the photo ad above, the company used its compatibility with Mac computers to remix its own logo in the original rainbow colors of the Apple brand.
- Animalz
- Consider your ad format in the design process. Before you begin jumping into the nitty-gritty details of how an ad will look, you first need to decide which ad format you will be using.
- Ad placement should inform design. Your Facebook ad placement can be just as important as the ad format. Ad placement determines the amount of space you have, and designing without ad specs in mind can be disastrous.
- Make your value proposition and call to action clear. According to Facebook, mobile users spend an average of 1.7 seconds browsing an individual post.
- Keep the landing page consistent with your ad. Ads are a promise to readers: click here and get this. If your Facebook ad design and landing page design aren’t visually in sync, high bounce rates can put your ROI at risk!
- Create a simple CTA with one clear action. The perfect Facebook ad is clear about the action it wants the prospect to take. Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect’s attention and ads designed to drive a direct action such as sale, app install, or lead.
- Use an audience targeting strategy that helps you refine over time. The perfect Facebook ad doesn’t randomly combine audience targeting. It uses testing to refine targeting precision over time.
- Write a clear and conversational headline. The perfect Facebook ad doesn’t annoy people with boring benefits or wordy sales pitches. Use a conversational tone and relax on the sales tricks.
- Use an image that has creative tension with the headline. The perfect Facebook ad has a clever or creative tension between art and copy. Amatuer advertisers on Facebook make a predictable mistake.
- Ad World Conference. What can you learn from this ad? Ad World is playing off the music festival template to generate excitement about the speaker lineup.
- Funnel.io. What can you learn from this ad? The ad’s caption is carefully tailored to the target audience. The copy starts off by calling out the intended audience (“Hey marketer”).
- Amstel Beer. What can you learn from this ad? The ad has an organic look and feel — it looks like a regular Facebook post from your friends at a bar (tip: to achieve this effect, consider using user-generated content).
- Tropicfeel. What can you learn from this ad? This ad creates a sense of urgency. It drops the powerful words “last chance” in the copy and mentions a discount, which prompts the viewer to act fast.
Jan 13, 2021 · Turn Up the Volume in Your Stories Ads. Consider adding some voice-over narration or music to your ads to enhance your message and value proposition. According to Facebook research, “ stories ads with voice-over or music drove better lower-funnel results than ads without sound, with 80% confidence.”.
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Apr 19, 2022 · The ad is deployed with a friendly smile, minimal text, and maximum impact. 5. Very Clear CTA. This Facebook ad design is an example of an effective visual hierarchy: The viewer’s eyes are instantly directed to the most important information first.
