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Build up hype and gradually work your way up to reveal more and more about your game and increase video length. You’ll learn more in the next section. 7. Choose the right music. The music of your game trailer can add a lot of excitement and tell the audience how they should feel about the game.
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Jun 14, 2023 · Game Trailer Principles. #1: Stick to Your Audience. #2: Watch a Lot of Trailers. #3: Determine the Trailer’s Purpose. #4: Focus on Your Selling Point. #5: Match the Game. #6: Be Concise & Engaging. Making a Game Trailer: Narrative Design. Making a Game Trailer: Visuals.
- Capturing Visuals
- Editing
- Soupiness
- Messaging
- Versioning
- Better with Friends
Your first challenge is sourcing the material that you’ll be editing, and this can come from a variety of sources: CGI trailers like this one, in-game cinematics like this, user-generated content like this, and screen recordings of in-game footage. User-generated content used in video game ads often comes from top players sharing their screens acro...
Now for what you’re here for. Editing ads and trailers for video games is similar to live action in many ways. The tools in Premiere or other NLEs work the same way they would if you were cutting live action and structurally there is a narrative or messaging in a video, no matter how short it may be. There are, however, certain pitfalls that a lot ...
A lesser-known trap that’s easy to fall into is “soupiness”. Despite the name, soupiness has less to do with chicken or noodles and more to do with the action on screen. In a lot of games, especially auto battler or player versus player (PvP) games, the action happening on screen becomes so chaotic that it becomes difficult for a viewer to follow w...
Like any advert, the prime objective for gaming ads is to convince you to buy in. So messaging is just as important here as it would be in a soda or fast food campaign. So your game trailer will be part of a project that’s been developed with input from a combination of sources, like the developer, their agency on record, and possibly even the stud...
In this day of various social media platforms, I’d guess that most editors aren’t strangers to editing in social-specific ratios like 9×16 and 1×1. Gaming ads take the idea of sizes and versions to a sometimes dizzying level though. So find out what these requirements are in advance, and factor them into your cut and project organization. It’s comm...
If you couldn’t tell already, a lot goes into these promo videos and it usually takes a team of people to bring them to life. Like any production, the challenges you face will expand and contract based on the game and your client’s needs, but at the end of the day, it’s always a fun job.
Sep 23, 2024 · Beyond the narrative, the most gripping trailers exude the authentic atmosphere and vibe of the actual gaming experience in spades. It’s the cumulative effect of visual effects, music, editing, and overall creative direction synthesizing into a tone mirroring the game’s spirit.
May 21, 2018 · Lieu is a freelance trailer editor, creator of trailers for Shadow of Mordor, Firewatch, Dead Cells, Subnautica and many, many more games. His job is complex and demands many skills. Aside from ...
Feb 23, 2023 · 2. Feature in-game UI in your trailer. Your trailer should effectively communicate what your game is all about. Showing in-game UI is a great way to do that. It helps viewers understand what they’re getting and what genre your game falls under. Keep in mind: Communication is the most important job of your trailer. 3.
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Nov 8, 2022 · 1. Storyboard. A video game trailer can entertain, intrigue, and inform; the mood and direction you choose are entirely up to you. Plan and create a storyboard to have a basic structure for the trailer. Creating this before you begin recording can help you answer important questions like:
