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- Hallie Gould
- Apply Blush to the Apples of Your Cheeks. "Work against gravity by applying your blush on the upper part of your cheekbones in a slightly upward sweep," Jahns tells us.
- Strategically Fill In Your Brows. "The good news is that as we mature, we most likely don't have to pluck our eyebrows as much," Jahns says. "But we should also begin to fill in sparse hairs—especially the 'tails.'
- Use Eyeshadow to Open Up Your Eyes. "Our eyelid area changes, but we can open up our eyes by using lighter, nude shade on the lid and under the arch of the brow," Jahns tells us.
- Avoid a Drying Lipstick Formula. "I think we're all influenced by advertising and trends to some extent," Jahns says. "Not choosing bright enough lipstick colors with luminosity can be a mistake—the color and shine will boost your lips and keep them hydrated.
- Jess Beech
- Applying foundation before concealer.
- Skipping primer.
- Not wearing blush.
- Using contour as bronzer.
Mistake #1: Overdoing The Powder. There’s a pervasive myth that powder is the holy grail for setting makeup, but piling it on dry or dehydrated skin will only make lines and wrinkles more pronounced. Add to that the fact that the majority of women find that with age, their skin becomes dryer.
- Jess Beech
- Tinted moisturiser is more forgiving than foundation. As we age, our skin becomes naturally drier, meaning that your once-beloved foundation might now look heavier or cakier than before.
- A strong brow has the power to lift your appearance. Well-defined brows are a guaranteed way to give structure to your face, and, if done well (like Viola Davis), can make it look lifted too.
- The right red lipstick will make your teeth look whiter. No need to splash out on fancy teeth whitening treatments, or even the best whitening toothpaste – choosing the right red lipstick will make your pearly whites look, well, whiter.
- Co-ordinate your lip and cheek colours. An easy way to ensure synergy across your makeup look is to apply the same colour to your lips and your cheeks – just like Gillian Anderson has.
- Slacking on Skincare Prep
- Screwy Foundation Application
- Sticking with The Same Look For Years
- Quick Tip: Curl Your Lashes
- Focus on Eyecare
- Hairstyling Makes All The Difference
No matter how skilled you are, the best makeup in the world can still look dull and cakey without healthy skin underneath. Take it from Greenberg who says she sees a lot of women over 40 expect their makeup to do all the work for them. "Many women don't hydrate or have a full skincare regimen," she says. "I highly suggest finding products that feed...
Poorly blended foundation looks wonky on everyone, but it's especially obvious on more mature skin. "Many women haphazardly schmear on foundation with their hands, and often miss spots or create lines of demarcation," says Jamie. "It's so important to take your time and put it on evenly." Instead of slapping on foundation with your fingers, try a t...
What happens when you get so accustomed to the look and products you've been using since college? One day you wake up, it's 20 years later, you're on the last stub of a very old lipstick, and your whole look is super dated. "We don't keep the same clothes or wear the same thing every day. The same thing goes for skincare and makeup," says Greenberg...
It sounds so simple, but Greenberg says learning to curl your lashes is a must if you don't do it already. It's a really simple, instant way to look more bright-eyed and energetic, as if the past two decades simply never happened. Shu Uemura's iconic lash curlermakes the process totally goof-proof.
Dark circles and bags under the eyes are concerns for almost everyone over 40. And while concealer works like a Band-Aid, treating your under-eyes with products formulated with active ingredients like caffeine, peptides, and chemical exfoliators will make your makeup look even better."Eye masks are a weekly occurrence for me that make such a differ...
Not a makeup tip in the classic sense, but according to Greenberg, a flattering haircut, style, and color can do twice the work makeup can do. And try doing your hair before your makeup—that'll make the process less stressful. "Hair can take away a lot of the anxiety on the face. When I do my hair, makeupis so much easier!" Greenberg says. Next up:...
- Amanda Montell
Sep 26, 2024 · The first order of business is to toss out powder, which reliably makes you look older. “Powder adds way too much texture, looks cakey, and takes the life out of your skin. Skin is alive and ...
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May 30, 2024 · Don't Skip on Skin Prep. "Great skin prep is particularly important for women over 40, both in the evening and in the morning, before applying makeup," says Farolfi. "Dry skin will result in the ...
