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May 23, 2022 · The top metrics marketers use when measuring video content performance are view count (44%), watch time (43%), and engagement (41%). 36% of marketers say the optimal length of a marketing video is one to three minutes. 39% of marketers report that short-form videos generate the biggest ROI. 64% of marketers surveyed claim say the optimal length ...
- Lestraundra Alfred
Aug 8, 2022 · (Influencer Marketing Hub) 77% of video marketers use YouTube to host videos. (HubSpot Blog Research) When asked which social media platform offered the highest engagement rate, 500+ marketers ranked YouTube second highest. (HubSpot Blog Research) YouTube is the most widely-used platform among video marketers used by 88%.
- YouTube has over 2 billion monthly active users. YouTube is visited by nearly a quarter of the world’s population, boasting a resounding 2 billion monthly active users.
- YouTube is the second most popular website in the world. According to Alexa’s top sites, YouTube generates the second most traffic of all websites in the world, second only to Google.
- 16.5% of YouTube’s web traffic comes from the US. The United States accounts for the largest percentage of YouTube’s web traffic at 16.4%, followed by India with 9.3% and Japan with 4.9%.
- YouTube is the second largest search engine in the world. Not only is YouTube the second most popular website in the world behind Google, it’s also the second largest search engine in the world behind Google.
- Watch Time. Watch time is the total amount of minutes viewers have spent watching your videos. It’s a key metric because YouTube’s algorithm presumes that a higher watch time indicates an engaging video, so it elevates videos and channels with higher watch times in the search results and recommendations section.
- Average Percentage Viewed. Average percentage viewed is the percent of each video the average viewer watched. It measures your video’s ability to hold viewers’ attention for its entirety.
- Average View Duration. Average view duration is the total watch time of your video divided by the total number of video plays, including replays. This metric measures your video’s ability to engage viewers.
- Audience Retention. Audience retention shows you the percentage of viewers who watch and leave your video at every single moment of the video. YouTube elevates videos with high audience retention in their search rankings and suggestions because these videos can effectively capture viewers' attention.
Jun 25, 2024 · YouTube continues to dominate video marketing, with a striking 90% of video marketers utilizing the platform, according to a late 2023 survey of marketing professionals worldwide . Facebook remains a close second, with 86% of video marketers leveraging it for video content, capitalizing on its extensive network and targeted advertising capabilities.
The 🤩 MOST EFFECTIVE 🤩 video marketing platforms. YouTube remains the most successful video marketing platform for marketers, with 78% reporting it to be effective. This is followed by Facebook video (71%) Instagram video (64%) webinars (61%) interactive video (60%) and Twitter/X video (60%).
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Mar 26, 2024 · For US adults, video’s share of the average daily social media time is plateauing. Sixty-six percent of viewers will watch the entirety of a video if it’s less than 60 seconds long. Users watched an average of 17 hours of online video content per week in 2023, down from 19 hours a week in 2022.
