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  1. Nov 8, 2024 · The Commission’s Rule on the Use of Consumer Reviews and Testimonials, which went into effect on October 21, 2024, addresses deceptive and unfair conduct involving consumer reviews and testimonials. The rule authorizes courts to impose civil penalties for knowing violations and is important because fake, false, or otherwise deceptive reviews and testimonials have polluted the marketplace.

  2. Aug 14, 2024 · August 14, 2024. Today the FTC issued a new rule striking against the persistent problem of fake and false consumer reviews and testimonials. Consumers should be able to trust the authenticity of feedback they read, hear, or see about a product or service. But digital content — including reviews and testimonials — has always been easy to ...

  3. Aug 14, 2024 · Fake or False Consumer Reviews, Consumer Testimonials, and Celebrity Testimonials: The final rule addresses reviews and testimonials that misrepresent that they are by someone who does not exist, such as AI-generated fake reviews, or who did not have actual experience with the business or its products or services, or that misrepresent the experience of the person giving it. It prohibits ...

  4. Sep 13, 2022 · Read on for ideas about handling fake reviews. Companies rely on reviews to stand out from the pack. But some companies write or use fake reviews — about both how great their thing is, and how terrible their competitor is. In fact, some people have turned fake review writing into an online business by offering to write positive reviews.

  5. Jan 16, 2024 · 11. Fake Review Watch requested that “the FTC hold an informal public hearing to give consumer advocates an opportunity to present evidence showing how third-party review platform policies and failures have contributed to the need for this rule in the first place.” Fake Review Watch, Cmt. on NPRM at 3-44.

  6. Oct 22, 2024 · Updated 4:45 PM PST, October 21, 2024. WASHINGTON (AP) — A federal rule banning fake online reviews is now in effect. The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.

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  8. Oct 3, 2022 · Here are some other steps to take: Check how recent the reviews are, and watch for a burst of reviews over a short period of time. That can sometimes mean the reviews are fake. Check if the reviewer has written other reviews. If so, read those to get a better sense of how much to trust that reviewer. If it seems that the reviewer has created an ...

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