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Jun 24, 2024 · The new logo design captures this depth of insight with a rich, dark blue that holds more weight. As well as a font trimmed for legibility and impact, and a pruning away of extraneous details from the old logo. 6. Bumble. Bumble has come out with one of the biggest logo redesigns of 2024 as part of a major post-pandemic brand refresh.
- The Top Logo Trends of 2024 You Shouldn't Miss! - Looka
2. Royal blue takes the lead. Though Pantone declared this...
- The Top Logo Trends of 2024 You Shouldn't Miss! - Looka
- 3D Logos. Trends oscillate over time from one design style to its polar opposite. In 2024, we’re seeing the flat design logo trend that dominated for years take a back seat to 3D design.
- Royal blue takes the lead. Though Pantone declared this the year of Peach Fuzz, logo designers have another color in mind. Royal blue has exploded on the logo design scene, with major brands like Nokia, Fanta, Burberry, and Webflow incorporating this rich hue into their logos.
- Paying homage. This logo design trend is about honoring the past. Perhaps as a cultural push-back to the rapid futurism we’re facing with the rise of AI, brands are looking back in their history for a sense of stability.
- Artistic typography. This logo design trend gets hotter by the year. Gone are the days of cautiously selected font pairs, and traditional font styles. We’re seeing a wave of whimsical and creative fonts take over font databases.
PayPal’s 2024 logo redesign by Pentagram and its in-house design team brings a minimalist evolution to this iconic brand. The new look simplifies the previous logo, aiming for a cleaner, more adaptable style that reflects PayPal’s growth as a global payment leader.
- Antonia Wilson
- A shift away from flat design. “Over the past few years, logo designs have become increasingly simplified, with many large companies leaning towards flat, minimalist designs,” says Ian Paget, graphic designer and founder of design firm and blog Logo Geek.
- Heritage and craftsmanship. In another steer away from the over-simplification and digital homogenisation of logos, John Randall, senior graphic designer for Magpie Studio predicts a return to the power of hand-rendered styles.
- Nostalgia with a modern twist. Closely related to heritage, nostalgia is creeping into logo design as brands seek out uniqueness in the crowded digital sphere.
- The impact of AI tools. “With AI tools rapidly emerging and leaving their mark on the design industry, it's undeniable that they will influence logo design throughout 2024,” says Paget.
- Kids drawing. In the realm of contemporary logo design, there is a growing trend that embraces the whimsy and authenticity of children's drawings, even in non-children's businesses.
- Abstract shapes. Marrying abstract shapes with geometric or simple font styles. This fusion of elements creates a visually striking and contemporary aesthetic that transcends industries.
- Vintage minimalism. In the ever-evolving landscape of logo design, the vintage minimalism trend has emerged as a captivating fusion of nostalgia and modern simplicity.
- Geometric composition. The geometric composition trend has emerged as a powerful and visually striking approach. This design ethos revolves around the use of base, simple geometric forms to construct logos that are not only visually appealing but also convey a sense of order, balance, and modernity.
Feb 26, 2024 · Simple shapes and geometry are perennial favourites in logo design, and they will continue to be popular in 2024. Basic shapes such as triangles, squares, dots, and lines can create visually appealing and recognisable logos. Simple shapes convey a sense of balance, harmony, and professionalism.
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Jan 8, 2024 · The logo design trends of 2024 offer a diverse toolkit for brands to express themselves. From the nostalgic flair of Art Deco and pixel art to the modern simplicity of sans-serif fonts and muted colors, these trends are about more than just looks. They reflect what today’s consumers value and expect from brands.
