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Nov 14, 2022 · Why we like it: Stripping back the old logo’s heritage elements and focusing on the EB wordmark has allowed Bugatti to look less like an obscure European beer brand, and more like the luxury automotive powerhouse that it is. In combination with the brand’s new color palette, the 2022 logo design is punchy, powerful, and packed with prestige.
- Trends
2. 3D surrealism. The rise of AI technology and tools has...
- Trends
- Take A Look at The Top 2022 Logo Design Trends —
- Retro Rubber Hose Logos —
- Blurred Logos —
- Stretched and Continuous Lettering —
- Mcbling —
- Scribbles and Sketches —
- Experimenting with Line Thickness —
- White Space Finds Imagery —
- A Groovy Revival —
- Layered Elements —
You’ve seen rubber hose imagery. If you’ve ever played Cuphead or Bendy, or if you’ve ever simply watched a cartoon produced in the 1920s or ‘30s, you’ve seen rubber hose animation. And in 2022, you’re going to see it a whole lot more… in logos! Maybe we’re seeing a resurgence of the rubber hose aesthetic because it’s just about a century old. Or m...
You’re supposed to be able to read a logo’s text, right? In 2022, that’s going to be a much lower priority as designers experiment with blur effects to emphasize fluidity and movement, rather than focusing solely on readability. You could blur only the edges of the letters, so the main body of the word is apparent. Otherwise, you could accompany th...
Blurred logos aren’t the only kind of distortion we’re going to be seeing a whole lot more of in 2022 logo design trends. Designers are also playing with stretched and continuous lettering for a boundaryless, infinite look and feel. As you can see, these logos have curves. Some of them feel like strands of spaghetti just waiting to twirl around you...
2000s nostalgia is something we’ve explored on the blog before. Last time, we wondered if it was too soon to start incorporating throwbacks to the aughts aesthetic in designs. Now, the answer is clear: absolutely not! Take a look at the style that’s been was first dubbed “McBling”by Evan Collins in 2006: So what is McBling? It’s an aesthetic that e...
While some designers are riffing on simpler times in their logo designs by incorporating aesthetics from past decades, others are going in another direction for their nostalgia: shaky, scribbly, child-like art: In 2022, expect to see more scribbles. Expect to see more logos that have that rough, unfinished look, in contrast to cleaner, more “produc...
These logos stick with their brands through thick and thin… literally! In 2022, expect to see a lot of logos that have varying line thicknesses. By doing this, designers are playing with balance to give their designers additional depth and complexity. Take a look at these: These logos have a dynamic feel that fits right in with our dynamic, forward...
White space in your logo, also known as negative space, is often just blank. That blank space can do a lot of things, like create a “setting” for your logo’s focal point and balancing its composition to avoid looking cluttered. In other cases, blank space communicates a brand value like directness or openness. But in 2022, you’re going to see more ...
One recurring theme in logo design trends, year after year, is logos seeking aesthetic references from the groovy years of the ’70s. This trend is retro yet futuristic, kitsch yet sleek. Bright, garish colors are contrasted with minimal layouts while fonts melt into curvy letter forms or bubble up into softie styles. When many people today think of...
Another one of the key logo design trends we’ll see rise to prominence in 2022 is logos with layered elements. Designers are exploring geometric forms, fonts and color blends to create classic logos—with a twist. Like we saw with the blurred logos, legibility is taking a backseat to looks in many of 2022’s logo designs, and with these layered logos...
- Hand-drawn and handwritten. Authenticity in design is a mega theme for 2022. People want to return to simplicity and, as we recently discussed in our look at marketing trends, prefer to buy from authentic and socially conscious brands.
- Letters as symbols. Wordmark logos are seeing a resurgence in 2022. More brands are using wordmarks to convey their brand’s personality. In wordmarks, letters are not used only to spell a word.
- Nostalgia: a megatrend. Over the past few years, a retro revival has dominated popular culture. We’ve seen it in TV shows, movies, music, and digital art.
- Gradients. Gradients have been popular for many years, especially in website design. Over the past few years, they’ve also become popular in logo design.
- Tall Logos. Narrow and vertical, tall logos are back in style to break the ideal horizontal shape that we’ve all got used to. Same as with business cards, going vertical is a great way to stand out with a strong and unconventional design.
- Candy Colors. Surely, when your branding strategy is to stand out and draw attention, you can do quite the impression with the right color scheme. One of the top graphic design trends for 2022 applies to the logo design trends as well.
- Outline Logos. Outline style, in general, has been gaining a lot of usages right next to flat design trends, but unlike the latter, it keeps getting more and more popular.
- Serif Logos. This has been anticipated for a while as the serif vs sans-serif logo debate isn’t one that could ever end. With little exception, serif fonts are widely accepted as traditional, conservative, and formal, leading to a handful of big brands abandoning them for modern sans-serif fonts in the last couple of years.
- Play With Characters. After reviewing tons of different logos, I noticed a clear trend among many logotypes. (A logotype is a logo centered around a business name or initials.)
- Sketches. From sketches, scribbles, and doodles, freeform drawing is a design trend that you’ll see plenty of in 2022. What’s so fun about this approach is that it perfectly captures the brand’s personality.
- Layering. Another trend we’ll see in 2022 is logos with layered elements. Overlapping elements is a design method using different patterns, shapes, textures, and colors to add depth, balance, and create contrast.
- Bright Colors. Last year, muted tones were in. But this year, we’re saying hello to vibrant color schemes! Going into 2022, we’re all ready to add brightness and positivity to our lives, and there’s no better way than doing that with a brightly colored logo!
For some unexplainable reason, lowercase letters in a logo are easier to arrange aesthetically. The visual symmetry of lowercase text logos is what makes them preferable for designers. This logo trend could become popular with brand names with a domain extension in their wordmark. 5. Mascot logos.
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Jun 21, 2022 · Now, as we approach the halfway mark for the year, LogoLounge has released its logo trend report for 2022, and the results may surprise you. LogoLounge has released 15 different logo design trends that have been dominating designs of late. With styles inspired by everything from art nouveau to nature and shapes based on macaroni and almonds ...
