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1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...
Apple was faced with the prospect of eating the $500,000 production costs of an ad that could really only air during calendar year 1984, so it swallowed hard and let the ad run once during the third quarter of the Super Bowl. Some 43 million Americans saw the ad, and when the football game returned, CBS announcers Pat Summerall and John Madden ...
Jan 24, 2024 · The executive team finally decided to run a 100-day Macintosh advertising blitz. Since they had already paid to produce ‘1984’ and were stuck with the airtime, the Super Bowl ad went ahead to ...
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Jan 22, 2014 · By Eric Hintz January 22, 2014. 2014 marks the 30th anniversary of Apple's famous "1984" television ad that aired on January 22, 1984, during the third quarter of the Super Bowl XVIII between the Los Angeles Raiders and Washington Redskins. Historian Eric Hintz describes how the "1984" ad and the introduction of the Apple Macintosh were key ...
The Story Behind Apple’s 1984 Ad. Tom Hormby - 2014.01.24. Apple became a household name in the third quarter of SuperBowl XVIII when it aired the enormously popular 1984 ad promoting the upcoming release of the Macintosh. Apple’s PR firm, Chiat/Day, had pitched a similar ad in 1982 to promote the Apple II. The basic premise was that the ...
Jan 11, 2023 · The "1984" Apple ad for its new Macintosh computer debuted 39 years ago this month during Super Bowl XVIII. It forever changed tech marketing and helped cement the iconic role of the Super Bowl ad.
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Feb 9, 2024 · Apple. By Saul Austerlitz. Published Feb. 9, 2024 Updated Feb. 10, 2024. Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself ...
