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Originally brewed in Lachine, Black Horse beer was wildly popular between 1920 and 1950. Whether it owed its reputation to its “smooth and mellow” taste or to strong, savvy marketing, only its fans could say.
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Feb 16, 2012 · Black Horse is not, technically, a Newfoundland beer, but since it's only brewed there now and it's a big part of the culture it counts! It actually dates back to around 1811. Black Horse was first owned by Dawes Brewing in Lachine, Quebec, who merged with Dow (a bigger brewer, bigger than Molson at the….
Nov 22, 2012 · Molson inherited India Beer from the Newfoundland Brewery and Dominion Ale from Bennett Brewing (it’s still sold as Bennett Dominion Ale). Molson also inherited Black Horse, a Newfoundland favourite, from another brewery – but not a Newfoundland one – it was a Carling-O’Keefe brand.
- Black Horse Ale’s First Sales in Newfoundland
- The Pre-Craft Breweries of Newfoundland
- Origins of Black Horse Ale and Extension to Newfoundland
- Early Export of Black Horse to Newfoundland
- Cover-The-Bases Advertising
- Black Horse Beer Today
The new issue of Ontario-based Loren Newman’s The Canadian Brewerianistshowcases memorabilia for Newfoundland’s Black Horse Beer. Coasters, labels, and bottles from different eras are displayed in a piece by Mark Armstrong. The beer still goes strong in the Province, a macro mainstay along with Dominion Ale and a few others. Craft beers there are a...
Through the mid-century until 1962, three independent brewers competed in Newfoundland. Conway summarizes their arc in his site. They were Bavarian Brewing Company Limited (1932-1962), Newfoundland Brewery Limited (1893-1962), and The Bennett Brewing Company (1827-1962). As one can see at a glance, in the same terminal year, each was sold, to one o...
One result of the buy-out of Bennett Brewing was it started to brew Black Horse, a brand in Canadian Breweries Limited’s portfolio. Toronto-based Canadian Breweries Limited acquired the brand in 1952 when it bought National Breweries Limited in Quebec. National Breweries Limited included Montreal’s Dawes Brewery, where the brand originated in the 1...
In fact, the brand has a pre-history in Newfoundland. I have traced it back to December 1940. Perhaps it was there even earlier, but as shown below, Montreal-made Black Horse Ale was available in Newfoundland through the 1940s. Presumably therefore, it was sold in the 1950s and early ’60s as well. In the past in Canada, except for a few off-shore a...
An adfor Black Horse Ale in Sherbrooke, Quebec in August 1940, set a stylish tone for the brew, likening it to Champagne: The mention of Champagne in 1940 seems odd, not because inapt in a beer context, but because France had fallen to the Germans in June that year. It is likely though the ad appeared earlier in 1940, before the debacle. To support...
The Black Horse in Newfoundland today is Black Horse Beer, not Black Horse Ale. The change is documented in advertising dating at least to the 1970s. I am not clear when exactly it occurred, perhaps with the first brews at Bennett Brewery in St. John’s after the sale. The only place in Canada today where Black Horse is available is, to my knowledge...
Jul 28, 2023 · Founding brewmasters. Most of these nostalgic brands were originally produced by one of three Newfoundland companies: Bennett Brewing Company, Newfoundland Brewery Limited and Bavarian Brewing Company. The exception is Black Horse, which was a Montreal brand, but has always had a strong connection to N.L.
Jun 8, 2012 · When did Black Horse Ale and Black Horse Beer (the lager) part ways? Well, for sometime both must have existed. Check out this full page advertisement for Black Horse from a 1971 issue of the MUSE (the student newspaper for Memorial University of Newfoundland):
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6 days ago · DAWES BLACK HORSE PORTER . No (express) mention is made of Black Horse Draught Ale. The list appears to be the full, “corporate” Dawes portfolio going into 1938 (see the Dow version on page 70). Perhaps the U.S. got a specially-aged, “India Pale Ale” version of Black Horse Ale, the export mentioned, and Canada got the standard Black ...
