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Nov 2, 2022 · treed@channel4.co.uk. 07758 103788. Notes to editors. Channel 4 today announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences ...
- Channel 4 brings iconic blocks back together for single brand ...
Back to news. 24 May 2023. Channel 4 is boldly bringing all...
- Channel 4 brings iconic blocks back together for single brand ...
The new Channel 4 masterbrand system boldly showcases must-see shows, films and digital originals, connecting viewers to a prolific brand that has been at the heart of British creativity for four decades. Learn more about the project. A new masterbrand for the UK’s most disruptive public service broadcaster.
May 24, 2023 · This included bringing back together the blocks of the Lambie-Nairn’s 1982 logo after eight years apart from a previous rebrand – and Powell notes that this itself was a popular and “super 4-like, hyper-creative breaking” of the brand – as well as expanding the Channel 4 typeface originally designed by Neville Brody, which “had become as much the fabric of the current brand as the ...
- Brand Origins
- Brand Strategy
- A Consistent Logo with Parametric Possibilities
- Graphic System
- Brand's Eye View
Channel 4 has been known for its radically different content throughout its 41-year history, and that's no accident. It was originally launched by Margaret Thatcher in 1982 as a challenge to the monolithic structures of the BBC and ITV, which were then the only legal broadcasters in the UK. While these organisations made their programmes in-house, ...
A design system for a brand of this breadth and depth requires a fine balance between design consistency and creative freedom. Working closely with Mat Heinl, who led the brand transformation strategy, Pentagram created a system with behavioural principles that connect its identity across all of its platforms, both now and in the future. A key stra...
One of the key elements of the rebrand is bringing Channel 4's logo at the heart of the brand, alongside introducing a singular masterbrand colour. Optimised by Pentagram whilst retaining its legacy, the '4' logo was redrawn to hold a greater visual presence in digital assets. Whether on Instagram, Tiktok or smart TVs, Pentagram's motion principles...
Great shows are the heart of Channel 4. And so Pentagram created a new naming strategy and design structure to align core show assets, such as colour and typography, with the masterbrand system whilst also providing shows themselves with appropriate tonal flexibility. Ensuring that this innate functionality does not drown out Channel 4's mischievou...
The Pentagram team produced the masterbrand design system and directed the subsequent rollout across marketing, On Screen Presentation and social. The diverse range of assets to be deployed across linear, broadcast, social and digital platforms were brought to life by collaborators Art Practice and Time Based Arts (idents), Factory, Siren(music and...
May 24, 2023 · Back to news. 24 May 2023. Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s ...
Oct 4, 2018 · Matt Berry, Group Business Director at 4 Creative, says when the new range of digital channels was launched in the noughties, it was decided that each would be given an individual logo, to reflect the their “distinctive personalities”, audience and content. “This worked really well, and they were known and loved,” he says. But times ...
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What is Channel 4's new 'Channel 4' brand?
What happened to Channel 4's 'altogether different' logo?
What is Channel 4's new MasterBrand system?
How will Channel 4 change from 'all 4' to 'Channel 4'?
How did Channel 4 get a new look?
What is Channel 4 '4'?
May 24, 2023 · Rebranding Channel 4 for a new era. We speak to 4creative and Pentagram about how they brought Channel 4’s famous blocks back together in its new identity, and why having a strong brand is more important than ever for broadcasters. By Aimee Mclaughlin 24/05/2023. In a world now saturated with content, it’s hard to imagine the impact that ...
