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House of Deréon logo.. House of Deréon was a ready-to-wear fashion line introduced by singer and actress Beyoncé and her mother and then-stylist Tina Knowles.The style and concept was inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's maternal grandmother, Agnèz Deréon (mother of Tina Knowles).
Jul 5, 2021 · Beyoncé and her mom worked on House of Dereon until 2012. In a 2011 interview with CNN, Knowles explained that, before the clothing line, she was Beyoncé and Destiny’s Child’s stylist. The ...
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House of Deréon is a fashion label founded by Beyoncé Knowles and her mother/stylist, Tina Knowles. The label was introduced to the public in 2004, featuring ready-to-wear clothing for women. Many styles for the label were derived from the past three generations of women in the Knowles family, with the name Deréon being a tribute to Beyoncé's mater...
In 2006, Beyoncé partnered with her younger sister Solange Knowles to expand the family brand and to appeal to younger consumers. The tagline for the Deréon brand is, "Where the sidewalk and the catwalk meet." Deréon is solely a junior collection featuring edgy fashions including various types of trendy shoes, embroidered clothing, jeans and a large array of casualwear. While prices of clothing from the House of Deréon brand are a bit steep, Deréon offers more affordable and realistic prices.
The fashion line was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. The clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. In an interview with Ebony magazine Beyoncé said, "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy—the beaded lace, lush colors, fine fabrics—and mix them with clothes from my mother's generation and my generation."[Source]
Both, Beyoncé and her sister Solange have featured in marketing campaigns for the brands. Beyoncé mentions the brands in songs Get Me Bodied from the album B'Day and Single Ladies (Put a Ring on It) from I Am...Sasha Fierce.
In January of 2011, reports surfaced stating that international company LF USA had purchased the parent company of both brands, Beyond Productions.[Source] Deréon is destined to become far more than a domestic success upon LF USA's acquisition.
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Aug 4, 2023 · August 04, 2023. Beyoncé's House of Dereon was a brand that failed to address its target audience. While Beyonce has emerged as a vocal and fashion powerhouse, many may not know that Queen Bey's ...
The symbol for House of Deréon was often featured on the back pockets of jeans. Additionally included in the line's design were styles that alluded to Agnèz Deréon's era, such as retro pencil skirts. In 2005, it was reported that Beyoncé had an active role in the House of Deréon's design department, approving and discussing fashion designs ...
Sep 8, 2004 · Beyoncé unveils the name of her much-anticipated apparel collection, The House of Deréon, named after the singer’s grandmother. ... Paul Schrader Walked Out of 'Joker 2' After 15 Minutes to Go ...
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Sep 24, 2024 · September 24, 2024 2:04pm. Adidas/ Parkwood. If you were ever instructed to “shake your derrière in Deréon,” then you know Beyoncé has a long history of embracing fashion, not only as a ...
