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In the latter half of the 20th century—decades after Strauss’ death in 1902—blue jeans achieved widespread cultural significance. “They really come to their apex in the 60s and 70s ...
Nov 28, 2022 · Blue was the chosen color for denim because of the chemical properties of blue dye. Most dyes will permeate fabric in hot temperatures, making the color stick. The natural indigo dye used in the ...
- Marissa Laliberte
- May 20, 1873: The Birth of Jeans. Back in the day—the mid-1800s to be exact—dungarees a.k.a. "waist overalls" were all the rage. And not because they were stylish, but rather, practical.
- 1920s to 1930s: Wild, Wild, Western. Jeans as workwear continued throughout the 1920s and 1930s, especially in the American West among miners, cowboys, and laborers.
- 1950s: Cool Blue. Jeans became a symbol of "cool" in the 1950s. Pop culture bad boys like James Dean and Marlon Brando popularized cuffed, boxy styles of denim as they shook up the squares in their films.
- 1960s: Flower Power. Peace, love, and bellbottoms became the counterculture anthem of the 1960s. The youthful, free-love movement embraced the casual blue jean (bellbottoms and low-rise hip-huggers, especially), which represented freedom from more structured clothing while also serving as a form of creative self-expression.
Jul 4, 2019 · The two men received patent #139,121 from the U.S. Patent and Trademark Office on May 20, 1873. Soon, the first riveted clothing was made and sold. We made our first jeans out of denim — the traditional fabric for men’s workwear. Within a very short time, the jean was a bona fide success. (Although, we should note that they were called ...
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Jeans started out with no belt loops and even without the color blue. They weren’t originally invented by Levi Strauss, though that’s probably what you’ve heard, and the styles you wear today aren’t as new as you might think. The truth is, you can thank an angry miner’s wife and a tailor who was trying to make her happy for all the blue jeans you h...
Denim wasfirst createdin France. However, exactly when it was created, and by who, remains a mystery. The material was first known as “serge de Nimes,” which became “denim.” The denim was dyed blue because of organic indigo dye, which just happened to be handy when textile makers first discovered the composition of the fabric…or so the legend goes....
1871: Jacob Davis of Reno, Nevada was in the middle of his workday. He was a tailor by trade, makingcottonpants for local miners in the area. They needed to buy new pants a lot. The pockets and the button fly front were constantly getting torn and wearing out, unable to withstand the daily rigors of working in the mines. Davis got an earful all abo...
With Davis leading the production team, the design for the pants was highly refined. He created some traditional features that are still associated with blue jean styles today, coming up with the five-pocket design, the extra stitching at the top of the jeans and theleatherpatch on the back. The fledgling partnership of Jacob Davis and Levi Strauss...
The pants became incredibly popular thanks to the distribution provided by Levi Strauss. His store sold items to buyers all over the West Coast, including other merchants. The pants spread quickly across the U.S. More improvements were made. The tough duck fabric was replaced with something more flexible and more comfortable: blue denim fabric. Wit...
The Levi Strauss company roared into the new millennium with a hot product and hot prospects for the future, though the decade was marred by a dark day in 1902 when Levi Strauss passed away. 1901: Another important step in the history of jeans occurred in this decade in 1901. This is when two back pockets appeared on the pants for the first time. 1...
Union-All jeans, made by Lee, became part of the standard uniform for all war workers during WWI. They had started as trousers for miners, but now workers of all types werewearing denim fabric blue jeans. They were seen on farms, ranches and rugged workplaces of all kinds.
New innovations came to denim jeans in 1922, when belt loops appeared on the waistband for the first time. Before this, they were typically tightened at the waist with a piece of rope. The belt loops allowed for the wearing of actualbelts, which streamlined the look of jeans a great deal. Jeans also appeared in a new medium that was sweeping the co...
Refusing to let the men have all the fun, Hollywood’s silver screen queens jumped on the jeans bandwagon. Carole Lombard and Ginger Rodgers were photographed wearing blue jeans and soon, women all over the U.S. wanted to wear them, too. “Vogue” called jeans “Western chic,” cementing their status as highly fashionable women’s wear. The market explod...
Until the 1940s, jeans were still mostly worn as workwear and very casual wear. Sure the fancy Hollywood types were wearing them, but jeans still hadn’t transitioned into must-have mainstream fashion. This began to change thanks to the county’s newest obsession: the Wild West. People got nostalgic for stories aboutcowboys. Vacations out west were p...
Nov 24, 2019 · On May 20, 1873, they received U.S. Patent No.139,121. This date is now considered the official birthday of "blue jeans." Levi Strauss asked Jacob Davis to come to San Francisco to oversee the first manufacturing facility for "waist overalls," as the original jeans were known as. The two-horse brand design was first used in 1886.
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May 7, 2024 · And they are true jeans fabric: When it tears, the white thread comes out.” “ Thirty Years of the Galerie Canesso: When the Past Looks to the Future ” will be on view at the Galerie Canesso ...
