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   Where did Black Horse Ale come from?

   • I have traced it back to December 1940. Perhaps it was there even earlier, but as shown below, Montreal-made Black Horse Ale was available in Newfoundland through the 1940s. In the past in Canada, except for a few off-shore and American imports, beers retailed in a province were manufactured there.

   Black Horse Ale and “The Rock” - Beer Et Seq

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   Who brews Black Horse Beer?

   • It still says it’s brewed by Bennett Brewing, which at the time was under the ownership of Canadian Breweries Limited (who gained control over the prestigious Black Horse brand after their 1952 purchase of National Breweries – which they renamed Dow Breweries). In all other ways the label is identical to the Canadian Black Horse Ale label.

   Black Horse Beer. The Thoroughbred? | newfoundlandbeer.org

   newfoundlandbeer.org/2012/06/08/black-horse-beer-the-thoroughbred/

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   Is black horse a lager?

   • The picture I use on the main page, a Canadian Dow’s label from 1972, plainly states “Black Horse Ale.” But there is somethings fishy with the Newfoundland product: it was rebranded to “Black Horse Beer” and made into a lager.

   Black Horse Beer. The Thoroughbred? | newfoundlandbeer.org

   newfoundlandbeer.org/2012/06/08/black-horse-beer-the-thoroughbred/

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   When did Black Horse Beer become popular?

   • Advertising and Black Horse Beer in the 20th Century To get a drink you have to sell Originally brewed in Lachine, Black Horse beer was wildly popular between 1920 and 1950. Whether it owed its reputation to its “smooth and mellow” taste or to strong, savvy marketing, only its fans could say.

   Black Horse Beer - Québec - provincequebec.com

   provincequebec.com/museums/black-horse-beer/

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   Is black horse a real beer?

   • 1942 french newspaper advert for Black Horse Ale, framed as art in the Beer Bistro mens washroom in downtown Toronto. Loading... A strange thing happened to Black Horse over the years. Most people in the United States and Canada who remember the brand (from anytime before the mid-1970s) will remember the beer as an ale.

   Black Horse Beer. The Thoroughbred? | newfoundlandbeer.org

   newfoundlandbeer.org/2012/06/08/black-horse-beer-the-thoroughbred/

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   Can you buy a Black Horse Beer in the US?

   • Certainly under the name Dow’s Black Horse Ale, the Canadian beer was still being sold in the U.S. in the 1970s. There must have been a particular legal situation which allowed two U.S. Black Horse ales to be sold concurrently as well.

   Black Horse Ale, an International Affair – Beer Et Seq

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2. www.beeretseq.com › black-horse-ale-anBlack Horse Ale, an International Affair – Beer Et Seq

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   Jun 20, 2017 · This online reference for Fred Koch refers to its Black Horse Ale as introduced in the early 1960s and initially made under contract by Diamond Spring Brewery in Lawrence, MA. See a basic outline of the latter’s history here.

   • My Early Experience With Guinness Stout

     Black Horse Ale, an International Affair. Guinness Special...

   • Beer in The Elizabeth David Oeuvre

     English beer and travel author Adrian Tierney-Jones, see his...

3. newfoundlandbeer.org › 2012/02/16 › black-horse-inBlack Horse in Newfoundland | newfoundlandbeer.org

   newfoundlandbeer.org › 2012/02/16 › black-horse-in

   Feb 16, 2012 · It actually dates back to around 1811. Black Horse was first owned by Dawes Brewing in Lachine, Quebec, who merged with Dow (a bigger brewer, bigger than Molson at the time) to form National Breweries Limited (1909).

4. newfoundlandbeer.org › 2012/06/08 › black-horse-beerBlack Horse Beer. The Thoroughbred? | newfoundlandbeer.org

   newfoundlandbeer.org › 2012/06/08 › black-horse-beer

   Jun 8, 2012 · The picture I use on the main page, a Canadian Dow’s label from 1972, plainly states “Black Horse Ale.”. But there is somethings fishy with the Newfoundland product: it was rebranded to “Black Horse Beer” and made into a lager.

5. provincequebec.com › museums › black-horse-beerBlack Horse Beer - Québec - provincequebec.com

   provincequebec.com › museums › black-horse-beer

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   Originally brewed in Lachine, Black Horse beer was wildly popular between 1920 and 1950. Whether it owed its reputation to its “smooth and mellow” taste or to strong, savvy marketing, only its fans could say.

6. acbeerblog.ca › 2012/11/22 › q-and-a-withQ and A with Newfoundland Beer Historian Chris Conway

   acbeerblog.ca › 2012/11/22 › q-and-a-with

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   Nov 22, 2012 · Molson inherited India Beer from the Newfoundland Brewery and Dominion Ale from Bennett Brewing (it’s still sold as Bennett Dominion Ale). Molson also inherited Black Horse, a Newfoundland favourite, from another brewery – but not a Newfoundland one – it was a Carling-O’Keefe brand.

7. www.beeretseq.com › black-horse-ale-and-the-rockBlack Horse Ale and “The Rock” - Beer Et Seq

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   Aug 24, 2021 · Origins of Black Horse Ale and Extension to Newfoundland. One result of the buy-out of Bennett Brewing was it started to brew Black Horse, a brand in Canadian Breweries Limited’s portfolio. Toronto-based Canadian Breweries Limited acquired the brand in 1952 when it bought National Breweries Limited in Quebec.

8. www.beeretseq.com › episodes-of-rainier-beerEpisodes of Rainier Beer History. Part I. – Beer Et Seq

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   May 22, 2024 · A 1940 ad for Quebec’s Black Horse Ale is instructive, discussed in my post Black Horse Ale and “The Rock”: The ad depicts a traditional wooden vat, even though by 1940 metal, ceramic, and glass-lined vessels had wide use in brewing applications.