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Taco Bell Corp. [5] is an American ... a Minneapolis, Minnesota-based Mexican chain, which PepsiCo acquired in 1986. [24] In 1990, the Hot 'n Now chain was acquired. ...
Aug 17, 2024 · Taco Bell was founded in 1962 by Glen Bell in Downey, California. The chain quickly gained popularity in the United States, and by the 1980s, it had expanded to Mexico, its first international market.
Yum! Brands, Inc. (sometimes called simply Yum!), formerly Tricon Global Restaurants, Inc., is an American multinational fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the brands are operated by a separate company, Yum China.
Taco Bell has been named as one of TIME’s 100 Most Influential Companies in 2023, awarded Entrepreneur Magazine’s Franchise of the Year for 2020, 2021, 2022 and 2023, and featured in Fast Company’s Most Innovative Companies in 2023 and 2024.
- It’S Named After The Founder.
- The Tacos Were Originally 19 Cents.
- The First Location Featured Fire Pits and Mariachi Bands.
- The First Franchisee Was A Former L.A. Police Officer Named Kermit.
- The Company Sold to Pepsico in 1978.
- The Original Logo Was A Mess.
- Remember 59-79-99?
- The Taco Bell Chihuahua Never Paid off.
- It Had A “Hit The Target” Promotion Involving The Mir Space Station.
- It Can’T Crack The Mexican Market.
That would be Glen Bell, a California entrepreneur who owned a miniature golf course and a hot dog stand, among other ventures, before hitting it big with tacos. While working at Bell’s Drive-In in San Bernardino—the same town as the first McDonald’s, incidentally—he noticed long lines at the Mexican restaurant across the street. After endearing hi...
And apparently customers pronounced them “Tay-Kohs” at first. Other menu items included tostadas, burritos and chiliburgers.
via Taco Bell True to the times and to its California roots, Taco Bell numero uno was basically a hangout spot. The 400-square foot, mission-style buildinghad no indoor seating—just a kitchen and an ordering window. Outside, customers occupied a few patio chairs and tables, or stood around one of the fire pits noshing on tacos. The restaurant was f...
Within two years, Taco Bell had expanded to eight locations. That’s when Bell decided to take what was a fairly novel step at the time and begin selling to franchisees who were also willing to bet on the success of Mexican-American cuisine. First up: Kermit Becky, a former LAPD officer who opened a Taco Bell in Torrance.
Taco Bell’s success caught the soda giant’s eye as early as the late '60s. At first, the company tried to cash in on the trend with its own Mexican concept—Taco Kid, a restaurant started under the Pizza Hut brand. The idea failed miserably, so in the '70s PepsiCo decided that if they couldn’t compete with Taco Bell, they’d just buy them. Bell got $...
m01229 via Flickr // CC BY 2.0 The original Taco Bell logo was a colorful, lopsided creation depicting a man sleeping under a giant sombrero while sitting atop a bell (you really have to look for it). After PepsiCo took over, it quickly came up with a cleaner concept: A bell placed over the company name. As Larry Higby, then senior vice-president o...
By the early '90s, Taco Bell had streamlined its operations to the point where it could offer dirt-cheap prices on all its menu items. Enter the 59-79-99 value promotion, which offered everything from tacos to nachos to cinnamon twists at one of those three price points. Started in 1991, the campaign was heavily promoted through TV and radio advert...
Eager to turn around its flagging sales in the mid '90s, Taco Bell executives put big hopes into a tiny package. In 1997, they put out a series of ads featuring the now-iconic Chihuahua (whose name was Gidget) spouting the line, “Yo quiero Taco Bell.” The ad became a cultural sensation and spawned further taglines, like “Viva Gordita!” and “Drop th...
Getty In 2001, after Russia announced it would bring down the Mir space station following 15 years in orbit, Taco Bell put up a huge floating bullseyein the South Pacific off the coast of Australia. The deal was that if any part of Mir, which was due to splash down in the ocean, hit any part of the target, everyone in America would get a free taco....
No surprise here. Despite having a robust presence abroad, with stores in the Middle East, Asia, Russia and even Iceland, Taco Bell has failed to establish itself in the country that birthed its namesake food. In 1992, the company opened locations in Mexico City, then closed them down within two years. In 2007, Taco Bell tried again in Monterrey, w...
Jun 5, 2024 · In 1962, he opened the first Taco Bell restaurant in Downey, California, introducing Americans to the concept of Mexican-inspired fast food. Despite facing challenges in the competitive fast-food industry, Bell’s passion and dedication to his vision paid off. The unique flavors and affordable prices of Taco Bell’s menu items quickly gained ...
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Taco Bell Corp. is a California-based fast service restaurant chain that specializes in Mexican-style fast food. Taco Bell--with 1995 sales in the United States of $3.5 billion dollars--held the largest share of the Mexican-style restaurant market in the United States. In mid-1997 the fast food chain was owned by the giant PepsiCo empire and ...
