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William Rosenberg (June 10, 1916 – September 22, 2002) was an American entrepreneur who founded the Dunkin' Donuts franchise in 1950 [1] in Quincy, Massachusetts, one of the pioneers in name-brand franchising, originally named the "Open Kettle" doughnut shop when established in 1948. At the end of 2011, there were more than 10,000 outlets of the chain in 32 countries.
Rosenberg made a major impact in three different areas: as founder of Dunkin' Donuts, as founder of the International Franchise Association, and as a force in the harness racing industry. Early Life Bill Rosenberg was born in Boston's Dorchester area on June 10, 1916. He got his first job at age twelve delivering orders for a small grocery store.
– Bill Rosenberg William Rosenberg (June 10, 1916 – Sept 20, 2002) was an American entrepreneur, franchise industry pioneer, humanitarian and the founder of Dunkin’ Donuts. In his later years, he became New England's largest breeder of standard-bred horses at his East Kingston, N.H., estate, Wilrose Farms.
- Dunkin' Donuts Is Born
- Family Succession
- Dunkin’ Donuts Rebranding
- The International Franchise Association
- Rosenberg's Later Years
The origins of Dunkin’ Donuts go back to World War II when Rosenberg worked at the Quincy Shipyards and realized that the workers had few options available to them for lunch. Following the war, Rosenberg borrowed $1,000 and used $1,500 in bonds to start a company he called Industrial Luncheon Services and served sandwiches, coffee, donuts, and snac...
In 1963, Rosenberg’s son Robert took over the management of the chain at 25-years-old. A Harvard Business School graduate, the younger Rosenberg led until 1999, and under his leadership, the company streamlined its menu offerings, moved to paper and Styrofoam cups, and introduced muffins, bagels, donut holes (Munchkins), croissants, breakfast sandw...
The company’s evolution continues. In September 2018, at its Global Franchise convention in Canton, Massachusetts, the company announced that it was changing its brand, shortening its name to Dunkin’. With the help of Jones a trio of agencies Knowles Ritchie, BBO New York, and Arc Worldwide, the new branding was introduced in stores starting in Jan...
Although Rosenberg's most celebrated commercial achievement is Dunkin’ Donuts, his work in founding and molding the International Franchise Association is where his greatest impact is still being felt today. In 1959, together with about a dozen franchisors meeting over a coffee table in a kitchen in Chicago, Rosenberg challenged the others to each ...
In his later life, William Rosenberg became involved in harness horse racing and opened Wilrose Farm in New Hampshire that he donated in 1980 to the state’s university, which later sold the farm and endowed the William Rosenberg Chair in Franchising and Entrepreneurship, the first such faculty position in the university world. Rosenbergl died of co...
- Don Daszkowski
Dunkin’ Donuts: Then and Now. With 2016 coming to a close, we’re taking a look back through our 66 years to where it all began. The story of Dunkin’ Donuts started in Quincy, Massachusetts with a man named Bill Rosenberg. Dunkin’ Donuts Then. In 1948, Bill Rosenberg opened a restaurant called “Open Kettle,” serving premium coffee ...
Sep 20, 2002 · Bill Rosenberg noted Johnson's success and believed that Dunkin' Donuts was an ideal business for franchising. In 1955 the first Dunkin' Donuts franchise opened in Dedham. Rosenberg worked hard to spread the company's brand.
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Dunkin' Donuts LLC, [4] trading as Dunkin' since 2019 in some markets, is an American multinational coffee and doughnut company, as well as a quick service restaurant.It was founded by Bill Rosenberg (1916–2002) in Quincy, Massachusetts, in 1950.
