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NowThis Media is an American progressive [1] [2] social media-focused media organization founded in 2012. [ 3 ] [ 4 ] [ 5 ] The company is specialized in creating short-form videos. [ 6 ] Their target audience are Gen Z and Millennials .
Apr 12, 2023 · April 12, 2023. Vox Media said on Wednesday that it was spinning off NowThis, a news site whose videos regularly go viral on Instagram and TikTok, as an independent media company ahead of the 2024 ...
- Benjamin Mullin
Dec 14, 2021 · Vox Media, owner of Vox, The Verge, New York magazine and other digital media sites, is acquiring Group Nine Media. ... Group Nine formed in 2016 as a merger of NowThis, The Dodo, Thrillist and ...
Apr 12, 2023 · NowThis launched in 2012 and in 2016 became part of Group Nine Media, a media roll-up venture whose backers included Discovery Communications. In December 2021, Vox Media merged with Group Nine ...
- Todd Spangler
Feb 15, 2024 · In another heavy round of job cuts in the media biz, half of the editorial team of digital news outlet NowThis has been laid off, according to the union representing the staffers.. According to ...
- Todd Spangler
Under her leadership, NowThis will seek to navigate a media ecosystem where the monetization and readership landscape has changed dramatically since the publisher first launched in 2012. According ...
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Apr 12, 2023 · April 12, 2023 @ 9:12 AM. Vox Media is spinning off NowThis, a digital news publisher launched in 2012 aimed at young adults. Under the agreement, Vox Media will retain a minority ownership take ...