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  1. www.moneycontrol.com › news › trendsVideo streaming services went beyond India's big cities in ...

    Dec 29, 2021 · December 29, 2021 / 13:48 IST. India's top video streaming platforms expanded beyond the big cities in 2021 as the COVID-19 pandemic triggered a surge in viewership and watch-time. This expansion ...

  2. variety.com › 2024 › tvIndia Streaming: VoD Is Transforming Country's Film and TV ...

    Jul 24, 2024 · India’s $6 Billion Streaming Sector Is Having Transformative Impact on Film, TV, Talent and Gender, Says Study (EXCLUSIVE) By. Patrick Frater, Naman Ramachandran. Amazon Prime Video. Indian ...

  3. www.businesstoday.in › interactive › longreadHow Regional OTT Players are Taking on Netflix, Amazon Prime

    Betting on the power of local stories, content-hungry vernacular viewership, and India's improving digital infrastructure, 15-odd regional video OTT players are keen to win their slice of the ...

  4. www.dw.com › en › india-how-are-netflix-and-otherIndia: How streaming platforms are transforming Bollywood

    • Tapping Into A New Global Market
    • New Platforms For Politically-Charged Films
    • Will Online Streaming Platforms Transform Bollywood?

    The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi. "We are witnessing some phenomenal content from Israel, Spain, Korea and various parts of the world. That gives exposure to the audience and changes the kind of expectations that they have fo...

    See full list on dw.com

    Streaming platforms have also offered new opportunities for Bollywoodfilmmakers, actors and writers. Themes that couldn't be explored on the big screen have found takers with OTT. "OTT platforms have opened you up to all kinds of genres and we as writers and producers are free to tell our stories," she said. "Themes that were constantly written off...

    See full list on dw.com

    The "battle" between Bollywood and OTT platforms is only going to get bigger, says Banerjee. "It (OTT) has already transformed the Bollywood industry. Many blockbuster movies have found their releases on OTT in the past two years," she said. "Even the big film producers are into OTT production now, they are looking at digital films instead of big b...

    See full list on dw.com

  5. www.businessinsider.in › advertising › mediaHow India is ‘Cutting the Cord’ to drive an OTT revolution

    Before the pandemic, the top 8 cities in India contributed to 70% of their total audience; post-April 2020, 60% of the traffic is from other tier-2 and tier-3 cities.

  6. inc42.com › features › mapping-the-market-the-ottMapping The Market: The OTT Video Streaming Landscape In India

    Mar 22, 2020 · Going by the numbers, India’s video streaming industry is expected to grow at a CAGR of 21.82% to reach INR 11,977 Cr by 2023, according to a report by global accounting firm ...

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  8. www.ft.com › content › a559cb29-d266-4323-ae2f-96f0dStreaming services battle for India’s value-conscious consumers

    May 8, 2022 · An annual subscription is now Rs1,499 (about $20). India now has among the highest proportion of Prime members who stream on Prime Video each month, said director of subscription video on demand ...