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1. www.michiganmedicine.org › health-lab › young-kidsYoung Kids’ YouTube Viewing Dominated by Consumerism, Ads

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   Nov 16, 2020 · Almost half of videos viewed by children eight and under featured or promoted products for them to buy. Twenty-two percent of videos were considered high in consumerism because they centered around toys, involved YouTubers promoting their own merchandise, or prominently featured branded products.

2. www.commonsensemedia.org › sites › default2020 YOUNG KIDS AND YOUTUBE - Common Sense Media

   www.commonsensemedia.org › sites › default

   Of these videos, 22% were considered high in consumerism because they centered around toys, involved YouTubers promoting their own merchandise, or prominently featured branded products. 4. More than 1 in 4 videos (27%) that children 8 and under watched are intended for older target audiences. These included gaming videos with age-inappropriate ...

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4. www.thinkwithgoogle.com › consumer-insightsThe latest YouTube stats on when, where, and what people watch

   www.thinkwithgoogle.com › consumer-insights

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   When it comes to the latest trends on how people are watching YouTube videos—when, where, and even what—there are plenty of misconceptions. Here we break down the latest stats on YouTube watch behavior and bust some common myths.

5. www.commonsensemedia.org › press-releases › asAs Online Videos Dominate Young Kids' Screen Time, YouTube ...

   www.commonsensemedia.org › press-releases › as

   Nov 17, 2020 · Almost half of videos (45%) viewed by children younger than 8 featured or promoted products for children to buy. Of these videos, 22% were considered high in consumerism because they centered on toys, involved YouTubers promoting their own merchandise, or prominently featured branded products.

6. www.wired.com › story › youtube-flexing-psychologyThe Psychological Impact of Seeing YouTubers Spend Millions

   www.wired.com › story › youtube-flexing-psychology

   Jun 26, 2019 · Flexing on video has become incredibly popular. But their excess consumerism could be harming their viewers' well-being.

7. www.thinkwithgoogle.com › consumer-insightsWhat pandemic video trends reveal about consumer needs

   www.thinkwithgoogle.com › consumer-insights

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   On YouTube, viewers have used video to engage with each other directly and indirectly, often in nuanced ways. For those who seek connection through art and culture, virtual experiences have offered a fix.

8. People also ask

   Why are YouTube videos considered high in consumerism?

   • Almost half of videos viewed by children eight and under featured or promoted products for them to buy. Twenty-two percent of videos were considered high in consumerism because they centered around toys, involved YouTubers promoting their own merchandise, or prominently featured branded products.

   Young Kids’ YouTube Viewing Dominated by Consumerism, Ads

   www.michiganmedicine.org/health-lab/young-kids-youtube-viewing-dominated-consumerism-ads

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   What percentage of YouTube videos are viewed by children younger than 8?

   • Almost half of videos (45%) viewed by children younger than 8 featured or promoted products for children to buy. Of these videos, 22% were considered high in consumerism because they centered on toys, involved YouTubers promoting their own merchandise, or prominently featured branded products.

   As Online Videos Dominate Young Kids' Screen Time, YouTube Exposes …

   www.commonsensemedia.org/press-releases/as-online-videos-dominate-young-kids-screen-time-youtube-exposes-them-to-age-inappropriate-content

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   Why do people watch YouTube?

   • Almost 4X as many people prefer watching video on YouTube as on social platforms that are less video-centric. The top two reasons viewers watch YouTube are " to relax " and " to feel entertained."

   The latest YouTube stats on when, where, and what people watch

   www.thinkwithgoogle.com/consumer-insights/consumer-trends/youtube-stats-video-consumption-trends/

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   Do YouTube videos promote nutritionally poor products?

   • These videos often promoted certain merchandise to kids, involved rude language, or had age-inappropriate ads, according to the analysis. Previous studies also suggest that popular YouTube videos targeting children promote nutritionally poor products in advertisements and in the videos themselves.

   Young Kids’ YouTube Viewing Dominated by Consumerism, Ads

   www.michiganmedicine.org/health-lab/young-kids-youtube-viewing-dominated-consumerism-ads

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   How does video content affect digital consumer engagement?

   • The features of video content on YouTube affecting digital consumer engagement Popularity on YouTube is an important metric for influencers and brands. It is linked to video relevance, content, and features that attract audience attention and interest.

   To engage or not engage? The features of video content on YouTube

   onlinelibrary.wiley.com/doi/abs/10.1002/cb.1939

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   What drives YouTube video popularity?

   • We present and test a model of YouTube video popularity drivers that trigger several engagement actions (i.e., number of views, likes, dislikes, and comments). These drivers include characteristics—such as language elements, linguistic style, subjectivity, emotion valence, and video category—that influence online video popularity on YouTube.

   To engage or not engage? The features of video content on YouTube

   onlinelibrary.wiley.com/doi/abs/10.1002/cb.1939

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9. onlinelibrary.wiley.com › doi › absJournal of Consumer Behaviour - Wiley Online Library

   onlinelibrary.wiley.com › doi › abs

   Mar 29, 2021 · Popularity on YouTube is an important metric for influencers and brands. It is linked to video relevance, content, and features that attract audience attention and interest. We present and test a model of YouTube video popularity drivers that trigger several engagement actions (i.e., number of views, likes, dislikes, and comments).