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  1. Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.

  2. Dec 24, 2021 · Metaphor and rational thinking. The central or rational deliberation route to persuasion involves convincing people of the logic of an argument and getting them to meaningfully evaluate the ...

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  3. Nov 28, 2017 · The metaphor is one of the most powerful tools in the artist’s toolbox. This is the case regardless of whether you are writing fiction, non-fiction, poetry, or a blog.

  4. Nov 6, 2023 · Taken together, the research on metaphor helps to explain why one meta-analysis in 2002 estimated that metaphorical language is about 6 percent more persuasive than literal language.

  5. The metaphor is one of the most powerful tools in the artist’s toolbox. This is the case regardless of whether you are writing fiction, non-fiction, poetry, or a blog. ... But what is less known ...

  6. Nov 5, 2022 · Metaphors are especially powerful when they generate implications that are coherent with a particular ideology, that is, a system of ideas and ideals about the world. When taken together, these systems of metaphors can be triggered by cognitive framing , the use of a familiar perspective or narrative to make sense of and evaluate new information.

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  8. Metaphors are the simplest and yet sophisticated tool that we have for reaching people. And that is why metaphors apply to you, whether you wish to sell life insurance, win over a crowd with a speech, or feel more understood by friends and loved ones. So allow me now to formally introduce you to your new best friend: the metaphor.

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