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Sep 28, 2022 · However, restricting your ads to a very small audience might cause Facebook to stop delivering your ads. Facebook requires at least 1,000 users in a given target audience. So if your targeting parameters don’t have as many people or if your customer list doesn’t match the number of people expected, your ads might not deliver. The fix:
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The way your ads are delivered depends on settings you choose at different levels of the campaign structure, such as your campaign, ad sets or ads. This guide will help you troubleshoot ad delivery in Meta Ads Manager. Before you troubleshoot. To determine when you need to troubleshoot, it's important to understand what normal performance looks ...
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- Ad Approval Issues. Here are two circumstances that your Facebook Ad is likely to be found in: Your Ad is in the Reviewing Stage. If Facebook is reviewing your ad, the Delivery column will show “In Preview” status.
- Audience Selection Issues. Here are 2 prevalent issues with audience targeting resulting in your Facebook Ad not delivering: Small audience size. Incorrect or overly specific audience targeting settings may limit the ad’s delivery, resulting in it not reaching the intended audience effectively.
- Budget and Bid Setting Problems. Setting the right budget and bid strategy is pivotal for Facebook ad success. Here are 2 prevalent situations where you may find yourself in
- Low Relevance and Engagement. Relevance and engagement are crucial factors in determining the success and effectiveness of Facebook ads. Low engagement rates or a low relevance score for the ad can affect its delivery, as Facebook prioritizes more engaging and relevant ads.
If the Delivery column shows a Pending icon, the ad is not running because it is either in draft, pending review, or scheduled for a later time. Hover over the Delivery status to learn more. To run a scheduled ad now, change your schedule.
To check the status of your ad campaign, ad set, or ad, look in the Delivery column in Ads Manager . If you are experiencing an ad rejection, the following statuses will appear depending on the rejection type:
If your ad has been published for at least 48 hours and none of these solutions fix your ad delivery issue, we recommend deleting and recreating your ad. Note: If your campaign has more than one ad that is not delivering, we recommend contacting our support team for troubleshooting assistance.
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12 Reasons Your Facebook Ad Isn't Delivering. Below are the most common reasons why your ads may not be delivering and how to fix them: Inconsistent Delivery Status Across Campaign Levels. Campaigns are made up of ad sets, which are then made up of ads. What advertisers don't realise is that each level has its own delivery status.
