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- Building on research on (bodily) feeling-as-information and embodied cognition, we hypothesize that physical coldness activates a need for psychological warmth, which in turn leads to an increased liking for romance movies.
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Jan 25, 2021 · And there might be a good reason why: Feeling physically cold increases how much audiences like, and are willing to pay for, romantic films (however, those viewers already...
Feb 20, 2015 · Specifically, studies 1A and 1B show that physical coldness increases the liking of and willingness to pay for romance movies.
- No One's Ever on Their Time of The Month
- No Awkward Sex
- The Airport Chase
- No One Gets A Cold After A Kiss in The Rain
- The Quick Time Frame
- The Mediocre Transformation That Attracts The Guy
- The Impromptu Soulmate
- The Backup Best Friend
- The Dramatic Public Confession
- The Guy Always Gets The Girl
There are countless romance films where sex becomes a pivotal moment in the main characters' storyline. Over the past couple of years, films have escalated into being more realistic with one night stands or flings. But there's still a discrepancy. Audiences never see the main female lead get her time of the month. Throughout the entire film, she ne...
The no-period detail leads to another vital example of what romantic films almost never portray on-screen. Yes, there are more than a handful of films that do show the awkward sexual encounters, but it's rare at most. Taking a closer look, a majority of awkward sex scenes occur in a comedy or parody films like The 40-Year-Old Virgin or American Pie...
Depending on what year the romantic film was made, the airport chase made somewhat more sense. This is a common romantic trope that will never actually happen in real life. The male character, realizing his mistake, will not run through hoards of passengers through security in an instant to profess his love. He'd be in luck if he got through TSA. R...
At one point or another, romance films made everyone dream of getting kissed by prince charmingin the rain. It looks like something out of a dream, which is the goal and if done right, it can be absolutely beautiful. But it's also one of the top misconceptions that the game had people believe could be real. Kissing in the rain is a bit impractical ...
Movies can't show everything about the journey to love or otherwise. It's just a limit of the medium. But many films make falling in love seem like a quicker deal than it really is. The characters meet, try to deny their feelings, then get together and happily ever after. Real life isn't so simple and fast. Films don't show the fights, annoying tra...
It's sad to say this, but it must be said: romance films did too good a job at having the female audience believe that a makeover would win over their crush. There are two types of transformations that take place. One is the extreme that is seen in The Princess Diariesand the other is more mediocre. Take for example, She's All That. Laney Boggs (Ra...
Many leading characters in romance films meet serendipitously and by chance, somehow falling in love at first sight. Does this necessarily happen in real life? It's unlikely but not impossible however, these films made audiences believe that finding their soulmate was that easy. The Wedding Planner started out this way. Mary (Jennifer Lopez) almost...
There's a common dynamic in romance films of the main female character having a male best friend. When her journey to fall in love with her crush backfires, there's her best friend to save the day and confess his real feelings. This is seen in many films such as 13 Going on 30, Pretty in Pink, No Strings Attached and Love, Rosie. RELATED: 10 Cult R...
Female audiences dream of the love of their life confessing their feelings in public in the most romantic way possible. In some cases, the dream lover even tries to apologize in the most romantic way. A common example is Patrick (Heath Ledger) from 10 Things I hate About You, where he got the marching band to play a song while he serenaded Kat (Jul...
Looking back at popular romantic films its perplexing to try and understand how the guy still got the girl. In The Notebook, the male lead is relentless in getting a date, to which she keeps answering no. The same occurs in 10 Things I Hate About You. Even is the girl doesn't want to go on a date, it still happens anyway. Even after all the wrong t...
Are romance movies more desirable when people are cold? Building on research on (bodily) feeling-as-information and embodied cognition, we hypothesize that physical coldness activates a need for psychological warmth, which in turn leads to an increased liking for romance movies.
- Jiewen Hong, Yacheng Sun
- 2012
Jan 8, 2014 · Jiewen Hong and Yacheng Sun show that people’s preferences for romance movies increases when they feel cold. This is demonstrated in controlled laboratory experiments as well as in an analysis of a data set from an online movie rental company.
Jul 14, 2017 · Romance films, mostly romantic comedies but dramas as well, have become cold to the average moviegoer and the industry has taken note. Plagued by a decade-and-a-half of formulaic stories involving summer flings, third act breakups, and a tender reunion set to a sunset, these stories of love began to feel like they weren’t worth the price of ...
In their studies, the authors tested a prediction that romance movies are more desirable when people are physically cold, because coldness activates a need for psychological warmth.
