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  1. The ® symbol indicates that the trademark is registered. The ™ symbol indicates that the trademark is unregistered or in the process of being registered. Choosing a trademark. Choosing a trademark is not always a straightforward task. A trademark should be unique and not easily confused with any existing trademark.

  2. Sep 22, 2023 · And using the correct trademark symbols in connection with your brand is also incredibly important. In this section, we will discuss briefly what a trademark is, what a trademark symbol is (and why they are important) and when you should use a trademark symbol in connection with your brand. What is a trademark?

  3. Sep 23, 2020 · Trademarks are a symbol of the identity of your business. The original names, phrases, symbols, logos, and designs that you create for your business help to identify your products and services.

  4. Mar 30, 2021 · The word trademark, first recorded in the mid-1500s, literally is the mark (as a name or logo) that is proprietary to a business (trade). Trademarks are often claimed with the ™ superscript (a character that’s written above the line, as opposed to a subscript, which goes below the line). You can find that little floating symbol just about ...

  5. Dec 13, 2023 · Understanding the Trademark (TM) Symbol. The TM symbol is a fundamental aspect of branding and intellectual property protection. Here’s a breakdown of what the TM symbol is when to use it, and why it’s important: What does the ™ symbol mean? Represents “Trademark” Used for goods and services that are not yet registered trademarks

  6. Jul 25, 2024 · A trademark is a recognizable sign, phrase, or symbol that denotes the ownership of a particular product or service and legally differentiates it from all others of its kind.

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  8. The trademark symbol SM stands for “service mark” and is for unregistered trademarks that represent services. Like Western Union, American Express, and United Airlines who use the SM trademark symbol and rely on international recognition to protect their branding under common trademark law.

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