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What is a video description & why is it important?
Why does YouTube use a video description?
How to write a good YouTube description?
What to put in YouTube video descriptions?
How long should a YouTube video description be?
What are the different types of YouTube video descriptions?
In the fast-paced digital world of 2024, video content is king. But have you ever wondered why video descriptions are so crucial? Whether you're a content creator, marketer, or just someone interested in the mechanics of online media, understanding the importance of video descriptions can make all the difference.
- Aim For 200+ Words
- Focus on First 2-3 Sentences
- Optimize Your Description For Ctr
- Repeat Target Keyword 2-3 Times
- Use Related Keywords
- Use Original Content
- Follow This Template
- Keep It Conversational
- Optimize For Suggested Video
Many YouTubers treat their description as an afterthought: Needless to say, a description like this doesn’t give YouTube much information about your video. And if YouTube doesn’t understand your video, they’re not likely to rank it in search. That’s why you want to write long, thorough video descriptions (at least 200 words). For example, this vide...
YouTube’s algorithm puts more weight on keywords that show up in the first 2-3 sentences of your description. In fact, YouTube recommends that you: “Put the most important keywords toward the beginning of your description”. So make sure to include your main keyword (and other important keywords) early on in your description field. For example, chec...
The first few lines of your description are also important for your video’s click-through-rate. Why? Well, the first 2-3 sentences of your description appears in the search results: So it’s important to make this snippet SEO-friendly and compelling to click on. Otherwise, potential viewers may scroll right past your video in the search results. Nee...
Now that you’ve included your keyword in the beginning of your description, repeat that keyword 2-3 more times. This isn’t about keyword stuffing (which can get you into hot water). You’re just emphasizing that your video is about that topic. For example, the target keyword for this video is: “YouTube SEO”. As you can see, the keyword isn’t forced ...
Sprinkle related keywords into your video description. This gives YouTube extra information about your video. Also, including related keywords in your description can help you rank for those terms in YouTube and Google search. For example, let’s say your target keyword is “how to use Photoshop”. Related terms would be things like: 1. Using Photosho...
Make sure that your description is 100% unique for each and every video that you upload to YouTube. According to YouTube, an original description can help your YouTube rankings: So if you have some older videos on your channel that have the same description template, go back and re-write an original description using the tips outlined here. This ca...
If you’re having trouble with your description, try using this template: Of course, you’re free to use a format that works best for you. But this simple description template can help you bang out effective YouTube descriptions whenever you upload a new video.
Remember: your description doesn’t exist solely to feed YouTube’s algorithm. Lots of users read your description to decide whether or not to continue watching your video. (Some people hit the “more” button to read your entire description as your video starts playing) So it’s important to include relevant keywords in a way that sounds natural. For e...
“Suggested Video” is the column of related videos that appears on the right hand side of the video you’re watching: Along with search, Suggested Video can be a significant source of video views. How do you optimize for Suggested Video? Well, YouTube statesthat your video’s metadata (including your description) plays a role in the Suggested Video Al...
Why Are YouTube Video Descriptions Important? A YouTube video description is the text that appears below the video, providing additional information about its content. While it might seem like a minor detail, a well-crafted video description can make a huge difference in how your content is perceived by your audience and the YouTube algorithm.
Writing a description for your YouTube video is never a bad idea. It helps people understand your content and the value it holds, which leads to a better viewing experience. You can even place keywords in your description and possibly get featured on search pages.
- Lydia Sweatt
Aug 14, 2024 · Well-written YouTube video descriptions can increase your channel’s awareness, subscribers, views, and watch time. In this guide, we'll break down the different types of YouTube descriptions, why they're important, and share tips and examples of how to optimize your video and channel descriptions.
Aug 23, 2023 · 17 tips for writing YouTube descriptions. 1. Be specific. Your choice of keywords is important for both YouTube channel and video descriptions. The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content. The more specific the keywords are, the better.
4 days ago · A YouTube video description is a text section below your video that provides information about the video's content. It helps viewers understand what the video is about, and what to expect from it, includes additional details, and enhances its discoverability on YouTube through keywords and SEO.
