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  1. Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

  2. Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

  3. 1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

  4. Jan 22, 2014 · By Eric Hintz January 22, 2014. 2014 marks the 30th anniversary of Apple's famous "1984" television ad that aired on January 22, 1984, during the third quarter of the Super Bowl XVIII between the Los Angeles Raiders and Washington Redskins. Historian Eric Hintz describes how the "1984" ad and the introduction of the Apple Macintosh were key ...

    • Why did Apple copy '1984' ad?1
    • Why did Apple copy '1984' ad?2
    • Why did Apple copy '1984' ad?3
    • Why did Apple copy '1984' ad?4
    • Why did Apple copy '1984' ad?5
  5. Jan 22, 2014 · The ad was based on George Orwell's dystopian novel "1984" and filmed on the outskirts of London. It shows blank-faced proletariats with shaved heads staring raptly at a screen as Big Brother ...

  6. Feb 9, 2024 · Apple. By Saul Austerlitz. Published Feb. 9, 2024 Updated Feb. 10, 2024. Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself ...

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  8. Jul 15, 2021 · In 1984, Apple spent $1 millio n on a 60-second spot that premiered at the Superbowl. Luckily, the ad was a winner, as all the local cinemas and TV stations showcased the unique ad. Within 100 ...

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