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v. t. e. The video game crash of 1983 (known in Japan as the Atari shock) [1] was a large-scale recession in the video game industry that occurred from 1983 to 1985 in the United States. The crash was attributed to several factors, including market saturation in the number of video game consoles and available games, many of which were of poor ...
Jul 30, 2023 · The most basic explanation is that this was the time when video game sales dropped 97% from $3.2 billion in 1982 to $100 million by 1985. As the world gave rise to Atari and a dozen other consoles like it, the industry exploded on the scene, and parents and kids gobbled up consoles just as quickly as they hit store shelves.
Nov 19, 2023 · By the end of 1983, the booming video game market completely imploded: Overall industry revenues plunged a staggering 97% between 1983 and 1985, from $3.2 billion to just $100 million. Hundreds of manufacturers and developers declared bankruptcy, including Atari, which posted a $500 million loss.
Jul 20, 2020 · The game, which was originally sold for around $50 at the time, was suddenly barely selling for a dollar. By the time Atari opted to completely remove the game from circulation, the company had lost approximately $100 million. While Atari was the heaviest hit by this loss at the start, a shockwave spread to the rest of the industry.
- Atari: A Failure in Three Acts
- Early Failure: The Atari 2600 Era
- Jack Tramiel: Savior Or Villain?
- Atari’s Failings as A Computer Company
- The Third Act: Video Games Again
- Atari Today
Atari, like some of its competitors, actually failed more than once. Like a Greek tragedy, Atari failed on three different occasions, and not necessarily for the same reason each time.
Nolan Bushnell saw that he had something big with the Atari 2600, but didn’t think Atari could get there on its own. So to get more resources, he sold the company to Warner Communications, a huge media conglomerate. Initially this worked spectacularly, giving Atari the chance to sell 30 million consoles. Ultimately, the problem under Warner was tha...
Jack Tramiel is a controversial figure in Atari circles. Commodore circles tend to hold him in higher regard, but there’s no doubt Tramiel was ruthless, difficult to work for, and he wasn’t as successful at Atari as he had been at Commodore. But having Tramiel at the helm at Atari meant not having to compete with him anymore. And at the time it loo...
Atari’s 8-bit computers certainly weren’t bad, and Tramiel dusted them off, gave them a bit of a cosmetic redesign and relaunched them. It gave Atari something to sell while he waited for his team of engineers, a combination of Warner-era employees and ex-Commodore employees who followed him, to build the Atari ST, a new computer based on the Motor...
While Jack Tramiel was trying to take over the computer industry with the ST, Nintendo and Sega brought the video game market back from the dead. Atari charged back into the market with a new, smaller-sized Atari 2600 and the reintroduced 7800, which was in most ways the console the 5200 should have been, and the XE Game System, which was the conso...
Atari exists today as something of an undead brand. But it’s a shadow of its former self and has changed hands multiple times. Atari could have done some things differently, but in the end, Nintendo, Sega, and Sony were too hard to compete with in the video game market, and the IBM PC and Amiga and Mac were too hard to compete with in the computer ...
Mar 26, 2024 · Gross sales figures reflect their astronomical success story, surging from just $75 million in 1977 when the 2600 debuted to over $2 billion merely 5 years later in 1982. Their meteoric rise was further fueled through Atari‘s 1976 acquisition by Warner Communications for $28 million. The buyout earned Bushnell a handsome payday while ...
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Oct 8, 2018 · The Atari 2600 was owned in around eight million homes at the height of its success. To capitalize on this success, the port of the arcade classic Pac-Man was rushed to the console. Head-scratchingly, Atari ordered 12 million units. While they did sell 7 million of them, millions more went unsold, as projecting to sell a copy for every single ...