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  1. Sep 13, 2023 · With E.T. blazing a path in theaters, Atari paid $22 million for the privilege to turn 1982’s massive hit into a video game smash. The company’s previous efforts adapting Raiders of the Lost ...

  2. Oct 10, 2020 · Although the game sold 1.5 million copies over the Christmas season, eventually between 2.5 million to 3.5 million copies were sent back to Atari, a combination of unsold stock and returns. By the end of 1983, the E.T. game would be cited as one of the causes for the collapse of Atari. This was a far cry from the excitement at the company just ...

  3. Apr 14, 2014 · Atari reportedly ponied up $22 million for the rights to the brand and was so sure it would be a success that it produced 4 million cartridges. (Those cartridges cost about $4.50 to $6 apiece to ...

    • Mona Chalabi
  4. Aug 1, 2024 · Atari wanted to make the E.T. game fast to cash in on the film’s success and release it for Christmas 1982. This meant the team had only 5 weeks to design, produce, and ship the game. This was much less time than usual. Atari spent $22 million on the E.T. licence, which added a lot of pressure on the team.

  5. May 1, 2014 · "E.T. was the death of Atari." If you believe the urban legend, then that game, based on Steven Spielberg's blockbuster movie, is the sole reason Atari flopped in the 1980s. As the myth went, the ...

  6. Apr 13, 2016 · Well, first, Atari paid a whopping $22 million for the rights to E.T. Then, confident the purchase would pay off, they printed 5 million copies of the game. Selling 1.5 million games isn't a success if you've still got 3.5 million gathering dust in a warehouse -- some of which were returned by disappointed gamers who warned their friends.

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  8. Oct 17, 2022 · While the game itself might have only cost $200,000 (about $553,000 today), Atari spent about $22 million to get the rights. In 1983, the video game market crashed because the market was saturated with poor or middling games like "E.T." Atari lost $563 million and was sold.

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