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  1. Sep 20, 2024 · US Tennis Star Ben Shelton: I’m Better Off With On Than Nike. Signing with On has given the tennis star a level of access to the execs that others may not get. The 21-year-old spoke to FOS about his first head-to-toe apparel deal. Ben Shelton, the world’s No. 17 tennis player, noticed something at the US Open this year, where he lost in an ...

  2. Mar 20, 2023 · Ben Shelton signs his first endorsement deal for on-court apparel and footwear with On. On. Shelton's path to the tennis sponsorship endorsement discussions has been much different.

  3. Rising American tennis star Ben Shelton will wear Swiss Brand On’s clothing and shoes starting in 2023. Shelton was previously wearing Nike and New Balance shoes. The news is not entirely surprising. Shelton is represented by Team8, a sports management agency owned by Roger Federer. Federer is also an investor in On. Shelton finished the […]

  4. Mar 20, 2023 · Iga Swiatek, Ben Shelton join On as it expands its presence in professional tennis As a major expansion into the sport's sponsorship market, On has signed world No. 1 Iga Swiatek and American ...

  5. Sep 20, 2024 · By BVM Sportsdesk, 4h ago. Ben Shelton, ranked No. 17 in the world, recently expressed his preference for his partnership with On over traditional sponsorships with major brands like Nike. After his thrilling US Open match, he acknowledged the uniqueness of being the only active male tennis player endorsed by On, allowing him unparalleled ...

  6. May 10, 2024 · May 10, 2024. I wanted to be a little bit different from anyone else,” Ben Shelton said recently in Madrid. He was actually talking about his decision last year to sign a major deal with the ...

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  8. Sep 3, 2023 · U.S. Ace: To expand in the United States, On signed a deal with rising American star Ben Shelton. On Maurer believes that shoe is an example of the process working as designed.