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Dixons Carphone PLC becomes Currys PLC, with all previous consumer brands becoming one UK brand, “Currys”. Nordic and Greek businesses continue to trade under the Elkjøp and Kotsovolos banners.
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After the year end, we were the first retailer globally to...
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We help customers choose the right technology, across a huge...
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Currys plc. Currys plc is a leading omnichannel retailer of...
- Four brands become One. Currys
Currys is more than just a new name. This milestone is part...
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The business was renamed from Dixons Carphone to Currys plc in September 2021. The Currys brand also replaced the company's PC World, Team Knowhow and Carphone Warehouse brands. [18] In June 2023, Frasers Group acquired a stake in Currys, which would increase during the year. [19]
In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [ 6 ] (later changed to Currys Digital).
May 13, 2021 · Dixons Carphone plc ("the Company") today announces its intention to change its name to "Currys plc". This follows the announcement that in the United Kingdom & Ireland, Currys PC...
May 13, 2021 · Owner Dixons Carphone said it was bringing all its brands under the name Currys instead. The other names that will disappear are Currys PC World, Carphone Warehouse and Team Knowhow.
May 13, 2021 · Currys is more than just a new name. This milestone is part of a recently announced £190m* surge in innovation investment in 2021/22, a focus of which is to make shopping with Currys even easier for customers.
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May 13, 2021 · The group will also change its name to Currys plc on the London stock market. While the rebrand comes with a new look and name, Baldock says the move represents a “gearshift” rather than “facelift”, adding that the decision has been made to better fit customer needs.
