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May 13, 2021 · Over 300 stores will be transformed as part of the rebrand, with the first new-look store unveiled today in Edinburgh. “We’ve worked hard to become one joined-up business and becoming Currys reflects and accelerates that,” says Alex Baldock, CEO of Dixons Carphone. The group will also change its name to Currys plc on the London stock market.
- Currys hails ‘strategic clarity’ of rebrand as profits grow
Electricals retailer Currys credits the greater “strategic...
- Currys hails ‘strategic clarity’ of rebrand as profits grow
May 13, 2021 · Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021. Currys is a new brand with a familiar name and a bold new look, committed to making it even easier for everyone to enjoy amazing technology. Becoming one brand means customers can turn to Currys for all their tech ...
Dec 15, 2021 · Electricals retailer Currys credits the greater “strategic clarity” afforded by its decision to consolidate under one brand for helping the business drive growth and “successfully” navigate the pandemic. The brand recorded a strong performance over the first half of its financial year to 30 October, with group pre-tax profits hitting £ ...
May 13, 2021 · Consumers have a deep affection for Currys, a trusted brand providing vital technology to customers to enrich their lives since 1884. Under one brand, Currys will continue to bring the best of stores and online together, making it easier for customers to choose, afford and enjoy amazing technology, however they want to shop.
From 2008, the business turned away from shops in town centres to larger out-of-town stores under the Currys PC World brand, combining the operations of Currys with Dixon's PC World under one roof; after the formation of Dixons Carphone in 2014, the stores gained Carphone Warehouse departments. It was announced in July 2021 that all Currys PC World stores would be rebranded to Currys.
May 28, 2021 · Simultaneously, the decision to merge the four brands under a single masterbrand highlighted the need to signify change whilst still capitalising on existing brand equities within the portfolio. “Currys has accumulated a number of different legacies through the merging of the four established brands which could have led to inconsistent use of logos and consumer confusion in stores as well as ...
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May 14, 2021 · CURRYS PC World, Carphone Warehouse, Team KnowHow and Dixons Carphone have announce they are joining forces under one brand: Currys. The group will all become Currys by October, with a new Currys ...