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1. • • Adidas bought Reebok for $3.8 billion in 2006 to help compete with arch-rival Nike (NKE.N), but its sluggish performance prompted repeated calls from investors to sell the U.S. and Canada focused brand.
     www.reuters.com/business/adidas-sells-reebok-authentic-brands-25-bln-2021-08-12/

     Adidas ends Reebok era with $2.5 bln sale to Authentic Brands

2. www.retaildive.com › news › reebok-was-meant-to-be-aReebok was meant to be a ‘Nike killer.’ How the brand lost ...

   www.retaildive.com › news › reebok-was-meant-to-be-a

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   Jul 26, 2021 · By 1997, less than ten years after Nike and Reebok were neck and neck, Nike had grown to $9.2 billion in net sales, while Reebok was stuck at a slower pace, raking in $3.64 billion. It wasn’t...

   • Author: Cara Salpini

3. www.retaildive.com › news › a-timeline-of-reeboksA timeline of Reebok's journey to No. 1, and back down

   www.retaildive.com › news › a-timeline-of-reeboks

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   Aug 13, 2021 · As Adidas officially sells off Reebok, we take a look back at the brand’s journey from its founding in 1958 to now. Published Aug. 13, 2021. Cara Salpini Senior Editor. “ Reebok at Vaughan ...

   • Author: Cara Salpini

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5. www.adidas-group.com › en › mediaadidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com › en › media

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   Aug 12, 2021 · adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

6. www.cnn.com › 2021/08/12 › businessAdidas is selling Reebok for less than it originally paid - CNN

   www.cnn.com › 2021/08/12 › business

   Aug 12, 2021 · Adidas bought Reebok for $3.8 billion in 2006, back when Reebok was riding high and had deals with the NBA and NFL. Now, Adidas is selling the slumping brand for up to $2.5 billion.

7. www.reuters.com › business › adidas-sells-reebokAdidas ends Reebok era with $2.5 bln sale to Authentic Brands

   www.reuters.com › business › adidas-sells-reebok

   Aug 12, 2021 · Adidas (ADSGn.DE) is selling Reebok to Authentic Brands Group (ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on its core brand after a deal...

8. report.adidas-group.com › 2022 › enSale of the Reebok Business - adidas Annual Report 2022

   report.adidas-group.com › 2022 › en

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   Mar 8, 2023 · The divestiture of the Reebok business was completed on February 28, 2022, with effect from March 1, 2022. The total purchase price amounted to € 1,686 million consisting of € 1,165 million immediate payment, earn-out components in an amount of € 247 million, and deferred consideration in an amount of € 274 million.

9. People also ask

   Why did Reebok go out of business?

   • “I think at the end of the day, the real reason for the demise of Reebok was that every decision was made in favor of Adidas and that prevented Reebok from growing,” Powell said. Marketing to the same consumer meant battling over the same market share. “You’re stealing share from each other, and share is always a zero-sum game.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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   Did Adidas buy Reebok?

   • Adidas (ADDDF) bought Reebok for $3.8 billion in 2006, back when Reebok was riding high and had deals with the NBA and NFL. Now, Adidas (ADDDF) is selling the slumping brand for up to $2.5 billion. Adidas said Thursday that it had reached a deal with Authentic Brands Group to offload Reebok.

   Adidas is selling Reebok for less than it originally paid - CNN

   www.cnn.com/2021/08/12/business/adidas-reebok-authentic-brands-group/index.html

   See all results for this question

   Why is Adidas selling Reebok to Authentic Brands Group (ABG)?

   • REUTERS/Grigory Dukor/File Photo Purchase Licensing Rights BERLIN, Aug 12 (Reuters) - Adidas (ADSGn.DE) is selling Reebok to Authentic Brands Group (ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on its core brand after a deal that did not deliver.

   Adidas ends Reebok era with $2.5 bln sale to Authentic Brands

   www.reuters.com/business/adidas-sells-reebok-authentic-brands-25-bln-2021-08-12/

   See all results for this question

   How long did it take Reebok to build a $3.6 billion brand?

   • “You think about [the Jordan Brand], a $3.6 billion brand. But they built a $3.6 billion brand by selling out all the time, by never meeting demand. And it took them 35 years to do that.” Reebok’s reliance on a “push” model rather than a “pull” model meant products ultimately ended up on sale, damaging the brand.

   Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1

   www.retaildive.com/news/reebok-was-meant-to-be-a-nike-killer-how-the-brand-lost-its-no-1-spot-adidas-sale-of-reebok/603733/

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   How much did Reebok buy out in 2022?

   • The divestiture of the Reebok business was completed on February 28, 2022, with effect from March 1, 2022. The total purchase price amounted to € 1,686 million consisting of € 1,165 million immediate payment, earn-out components in an amount of € 247 million, and deferred consideration in an amount of € 274 million.

   Sale of the Reebok Business - adidas Annual Report 2022

   report.adidas-group.com/2022/en/consolidated-financial-statements/notes/general-information/sale-of-the-reebok-business.html

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   Who owns Reebok?

   • Joe Foster sells Reebok’s international business to Paul Fireman and investor Stephen Rubin. Reebok makes $66 million in net sales. Reebok IPOs, listing 4 million common shares for $17 a share in July, followed by an additional 2.2 million shares the following April at $49 each.

   A timeline of Reebok's journey to No. 1, and back down

   www.retaildive.com/news/a-timeline-of-reeboks-journey-to-no-1-and-back-down-adidas-sale-of-Reebok-Authentic-Brands/604187/

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10. www.adidas-group.com › en › mediaadidas completes divestiture of Reebok and launches new share ...

    www.adidas-group.com › en › media

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    Mar 1, 2022 · adidas announced today that as of February 28, 2022, it has formally completed the divestiture of Reebok to Authentic Brands Group (ABG). In several markets, adidas will continue to operate the business on behalf of ABG during a transition period, following which the Reebok business will fully transfer to ABG’s operating partners via a series ...