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     • The Sears Roebuck catalogue had slightly smaller pages than Montgomery Ward's, because - it was said - a tidy-minded housewife would naturally stack the two with the Sears catalogue on top.
     www.bbc.com/news/business-47954905

     The retail revolution: How mail order changed middle-class life

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   Why did Sears Roebuck have smaller pages than Montgomery Ward's?

   • The Sears Roebuck catalogue had slightly smaller pages than Montgomery Ward's, because - it was said - a tidy-minded housewife would naturally stack the two with the Sears catalogue on top. By the end of the 19th Century, mail order companies were bringing in $30m a year - a billion-dollar business in today's terms.

   The retail revolution: How mail order changed middle-class life - BBC

   www.bbc.com/news/business-47954905

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   Why did Sears publish a smaller catalogue than Ward's?

   • In fact, Sears consistently published a catalogue smaller than Ward's so that it would sit on top of his rival's book in the family home. As historian Thomas Schlereth pointed out, "With the spread of mail-order merchandising, people who had lived, to a large extent, on a barter or an extended credit system now became immersed in a money economy."

   Sears Roebuck Catalogue | Encyclopedia.com

   www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/sears-roebuck-catalogue

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   Did Montgomery Ward & Sears Roebuck get free delivery?

   • "Rural free delivery" was a huge success, and Montgomery Ward and Sears Roebuck were among the main beneficiaries. This was the golden age of mail order. Catalogues ballooned to 1,000 lavishly illustrated pages, and new editions were eagerly awaited. Forget canary-coloured envelopes - for $892, Sears Roebuck would send you a five-room bungalow.

   The retail revolution: How mail order changed middle-class life - BBC

   www.bbc.com/news/business-47954905

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   What happened to Sears & Montgomery Ward catalogs in the 1920s?

   • By the 1920s, Sears and Montgomery Ward catalogs were hundreds of pages and reached millions of mailboxes across America. More and more people were living in cities instead of rural areas. Their habits began to change as things such as home appliances and the automobile became more ubiquitous.

   The Rise and Fall of Chicago’s Mail Order Giants

   interactive.wttw.com/chicago-stories/rise-and-fall-of-the-mail-order-giants/the-rise-and-fall-of-chicagos-mail-order-giants

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   How did Sears and Ward compare?

   • Both Sears and Ward took advantage of these policies, remaining mail-order competitors well into the twentieth century. In fact, Sears consistently published a catalogue smaller than Ward's so that it would sit on top of his rival's book in the family home.

   Sears Roebuck Catalogue | Encyclopedia.com

   www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/sears-roebuck-catalogue

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   Did Sears outpace Montgomery Ward?

   • Sears and his colleague, watchmaker Alvah C. Roebuck, eventually moved far beyond watches, and, by the 1890s, Sears was beginning to outpace Montgomery Ward. Still, both were sizable at this point—and were about to become even bigger, thanks to the federal government at the time.

   How Sears and Montgomery Ward Changed American Shipping

   www.atlasobscura.com/articles/sears-postal-service-catalogs

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3. www.atlasobscura.com › articles › sears-postalHow Sears and Montgomery Ward Changed American Shipping

   www.atlasobscura.com › articles › sears-postal

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   Sears and his colleague, watchmaker Alvah C. Roebuck, eventually moved far beyond watches, and, by the 1890s, Sears was beginning to outpace Montgomery Ward. Still, both were sizable at...

4. interactive.wttw.com › chicago-stories › rise-andThe Rise and Fall of Chicago’s Mail Order Giants

   interactive.wttw.com › chicago-stories › rise-and

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   By the 1920s, Sears and Montgomery Ward catalogs were hundreds of pages and reached millions of mailboxes across America. More and more people were living in cities instead of rural areas. Their habits began to change as things such as home appliances and the automobile became more ubiquitous.

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5. www.productgems.io › blog › excerptHow Sears outdid their main competitor (by making their ...

   www.productgems.io › blog › excerpt

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   Feb 28, 2024 · (The story goes that the Sears Roebuck catalogue had slightly smaller pages than Montgomery Ward’s – with the intention that a tidy-minded housewife would naturally stack the two with the Sears catalogue on top.)

6. 99percentinvisible.org › episode › the-house-tThe House that Came in the Mail - 99% Invisible

   99percentinvisible.org › episode › the-house-t

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   Oct 5, 2021 · For example, according to lore, he intentionally made the Sears Roebuck catalog a little shorter and narrower than the Montgomery Ward one on the theory that it would naturally get stacked on top. By 1907, Sears and Roebuck were selling the then equivalent of $1.3 billion of merchandise to American families every year.

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7. www.encyclopedia.com › sears-roebuck-catalogueSears Roebuck Catalogue - Encyclopedia.com

   www.encyclopedia.com › sears-roebuck-catalogue

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   In fact, Sears consistently published a catalogue smaller than Ward's so that it would sit on top of his rival's book in the family home. As historian Thomas Schlereth pointed out, "With the spread of mail-order merchandising, people who had lived, to a large extent, on a barter or an extended credit system now became immersed in a money economy."

8. classicchicagomagazine.com › a-mail-order-dynastyA Mail Order Dynasty: The History of Montgomery Ward & Company

   classicchicagomagazine.com › a-mail-order-dynasty

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   Sep 21, 2024 · By the 1990s, Montgomery Ward, and to an extent Sears, began to lose market ground to low-price competiters from the rise of retail giants such as Target and Walmart, which eroded the traditional customer base that Montgomery Ward depended on.