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      • The biggest reasons why we buy life insurance? To ensure the financial security of loved ones, prepare for retirement and/or finance children’s educations, according to an April 2023 HelloSafe survey of more than 950 Canadians.
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  2. Mar 9, 2023 · There are many reasons why Canadians should consider life insurance, but none are more important than the financial security it affords your loved ones. Get a free life insurance quote with us today to see how affordable coverage can really be.

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    • To protect your loved ones from financial loss. When a person dies, their family has to deal with the financial burden as well as the emotional impact of that loss.
    • To help pay off a mortgage or other debts. If you share the home you own with your partner, children or other loved ones, life insurance can help pay off the balance of your mortgage in the event of your death.
    • To transfer wealth to the next generation. Want to leave your kids or grandkids an inheritance? A life insurance policy can be a tax-efficient way of doing that.
    • To make a philanthropic impact. A lesser-known function of life insurance is that it can be used to efficiently transfer funds to a non-profit organization.
  3. • The top three reasons consumers in Canada give for owning life insurance: o Final expenses (40%) o Good/wise/necessary thing to do (32%) o Transfer wealth (30%) How do Canadians buy life insurance? • About three quarters (72%) of Canadian households prefer to buy through an agent. Other preferences include: o Online (14%) o At work (8%)

  4. Life insurance helps your loved ones deal with the financial impact of your death. It provides them with a one-time, tax-free payment, called a death benefit. They may use the amount to: replace your income to allow your family to maintain their standard of living. provide for your children or dependents.

  5. 1. To protect your family financially. 2. To protect and pass on your assets. 3. To pay for your child’s college or university education. 4. To save for the future. Want to know more about life insurance? Learn more about the fundamentals of life insurance or use our life insurance calculator to see how much coverage you might need.

  6. Oct 27, 2023 · Here are five reasons why life insurance is important. Life insurance is not for you — it's for your family. If you think you don’t need life insurance, you’re right — technically, at least. You don’t purchase life insurance for yourself. You purchase it for the loved ones you leave behind.

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