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- Several factors can influence why Facebook ads are not delivering, including audience targeting parameters that are overly narrow, bids that are too low, or creative content that doesn’t comply with Facebook’s advertising policies.
Sep 28, 2022 · “Facebook ads are not delivering” means that active ads are not being served to the target audience you specified — and, consequently, they’re not generating any impressions. This can happen to new ads or existing ads that have been active in the past.
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Find out if non-optimal settings are preventing delivery of your campaign, ad sets or ads.
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- Ad Approval Issues. Here are two circumstances that your Facebook Ad is likely to be found in: Your Ad is in the Reviewing Stage. If Facebook is reviewing your ad, the Delivery column will show “In Preview” status.
- Audience Selection Issues. Here are 2 prevalent issues with audience targeting resulting in your Facebook Ad not delivering: Small audience size. Incorrect or overly specific audience targeting settings may limit the ad’s delivery, resulting in it not reaching the intended audience effectively.
- Budget and Bid Setting Problems. Setting the right budget and bid strategy is pivotal for Facebook ad success. Here are 2 prevalent situations where you may find yourself in
- Low Relevance and Engagement. Relevance and engagement are crucial factors in determining the success and effectiveness of Facebook ads. Low engagement rates or a low relevance score for the ad can affect its delivery, as Facebook prioritizes more engaging and relevant ads.
If your ad is running but not receiving enough results, there are steps you can take to identify and resolve the issue. If your ad is not receiving enough results but other ads using the same budget are, that's okay. The ad delivery system predicts which ads will generate the best results.
- Inconsistent Delivery Status Across Campaign Levels. Campaigns are made up of ad sets, which are then made up of ads. What advertisers don't realise is that each level has its own delivery status.
- Your Ad was rejected. Your ad being rejected is perhaps the most prevalent and obvious reason. When Facebook rejects your ad, it means that it’s content has violated Facebook's Advertising Policies.
- Your Ad's Post Is No Longer Available. Your ad's post is what your audience sees, which is why it’s important to craft something that’s attention-grabbing.
- You’ve Reached Your Ad Spend Limit. When creating any ad campaign, you can assign a specific ad spend limit. And once your ad spend reaches this limit, Facebook will automatically pause your campaigns.
Determine when delivery slowed down or stopped. Use breakdowns in Meta Ads Manager to see how your campaign results changed over time. Check the activity history of your campaign. Look for changes to the campaign setup that were made just before delivery slowed down or stopped, for example:
People also ask
Why is my Facebook ad not delivering?
How do I know if my Facebook ad is delivering?
Why is my ad not delivering?
How to optimize ad delivery on Facebook?
How do I fix a Facebook ad delivery error?
What happens if my ad doesn't meet Facebook advertising policies?
A] Main Reasons For the Facebook Ads Not Delivering Status. 1. The post associated with your Facebook ad is not available. 2. You have hit your Facebook account spending limit. 3. Your ad is under review. 4. Facebook rejects the ad. 5. You have set a low budget or picked a very narrow audience. 6. There are multiple ads targeting the same audience.
